{"id":8659,"date":"2016-12-21T21:15:13","date_gmt":"2016-12-22T02:15:13","guid":{"rendered":"https:\/\/test.greenmoney.com\/2025\/?page_id=8659"},"modified":"2017-07-07T09:43:01","modified_gmt":"2017-07-07T13:43:01","slug":"ethicmark-award-winners-for-best-advertising-campaigns-in-2016","status":"publish","type":"post","link":"https:\/\/test.greenmoney.com\/2025\/ethicmark-award-winners-for-best-advertising-campaigns-in-2016\/","title":{"rendered":"ETHICMARK Award Winners for Best Advertising Campaigns in 2016"},"content":{"rendered":"

ETHICMARK\u00ae Winners: \u201cDo Right Initiative\u201d<\/strong> and \u201cGive Mom Back Her Name\u201d<\/strong> were awarded the Best Advertising Campaigns For 2016. The Advertising campaigns showed the positive effects of community action in India and the importance of women\u2019s identity in the Middle East. Both campaigns were honored by sustainable investors at The 2016 SRI Conference.<\/p>\n

Tata Capital from India and a UN Women campaign from Egypt are the 2016 winners of the EthicMark\u00ae Awards (www.ethicmark.org<\/a>) for advertising and media campaigns that \u201cuplift the human spirit and society.\u201d<\/p>\n

Advertising is expected to reach $579 billion globally this year. Out of this world-wide information overload, Ethical Markets Media and the World Business Academy announced the winners at the 27th annual SRI Conference on Sustainable, Responsible, Impact Investing in Denver, Colorado in November 2016 (www.sriconference.com<\/a>). Renowned futurist Hazel Henderson, President of Ethical Markets Media and Founder of the EthicMark\u00ae Awards, and Rosalinda Sanquiche, Managing Director, introduced the award-winning campaigns to over 650 investors and investment professionals working to demonstrate the positive impact of marketing to their sustainability mission.<\/p>\n

The Non-Profit winner was Give Mom Back Her Name<\/strong>. For men in the Middle East, it is taboo to say their mother\u2019s name in public. Women become referred to as \u2018The mother of her eldest son\u2019. To eradicate the taboo, UN Women launched on Egyptian Mother\u2019s Day a campaign urging appreciation for a lifetime of love \u201cwith one small gift\u201d: recognizing mothers as incredible individuals, opening a larger, worldwide conversation on women’s rights and gender equality. \u201cWhere the individuality of women becomes blurred with her “duties” in the family, it is this notion that we are aiming to challenge\u201d, <\/em>says Mohammad Naciri, UN Women Regional Director for Arab States. The success of this campaign \u201ccontinues to inspire us to think outside the box in our communication strategy.\u201d <\/em>Watch the video here– <\/em>www.unwomen.org\/en\/news\/stories\/2015\/3\/give-mom-back-her-name-mymothersnameis<\/a><\/p>\n

The Do Right Initiative <\/strong>from Tata Capital was the winner in the For Profit category. Tata Capital\u2019s mission to \u201cDo Right\u201d provides the connection for two Indias \u2014 one progressing rapidly, and one still facing basic challenges. The extensive coverage of uplifting stories from some of the most remote areas in India turned into a viral media campaign to \u201ccrowdsolve,\u201d bringing together celebrities, experts in agriculture and community development, donors, bloggers, and teachers with those most in need. \u201cTata Capital is delighted to win the EthicMark\u00ae Award,”<\/em> says Managing Director and CEO, Praveen Kadle. “The Do Right Initiative stems from Tata Capital\u2019s brand promise of ‘We only do what\u2019s right for you’ and is a confluence of the brand’s purpose and positive societal impact. This prestigious Award is a validation of our efforts on a global stage.\u201d<\/em> Watch the video here- https:\/\/www.youtube.com\/watch?v=rG68FYtgn7g&feature=youtu.be<\/a><\/p>\n

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