{"id":36751,"date":"2023-01-29T00:41:17","date_gmt":"2023-01-29T05:41:17","guid":{"rendered":"https:\/\/test.greenmoney.com\/2025\/?p=36751"},"modified":"2023-01-30T22:52:20","modified_gmt":"2023-01-31T03:52:20","slug":"2022-trends-in-purpose-and-what-they-mean-for-the-year-ahead","status":"publish","type":"post","link":"https:\/\/test.greenmoney.com\/2025\/2022-trends-in-purpose-and-what-they-mean-for-the-year-ahead\/","title":{"rendered":"2022 Trends in Purpose and What They Mean for the Year Ahead"},"content":{"rendered":"
>> Back to February 2023 Issue<\/a><\/div>\n

This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.<\/span><\/h3>\n

Purpose-driven marketing and stakeholder relationships to ESG have seen escalating evolution through the pandemic \u2014 with increased challenges and opportunities this year. In 2022, we saw brands double-down on purpose-driven initiatives as they worked to drive consumer loyalty, retain top talent and create exponential impact \u2014 all amidst a rise in consumer skepticism and politically motivated attacks on ESG.<\/span><\/p>\n

Below are a few of the notable trends from 2022 that the\u00a0<\/span>Allison+Partners and Headstand Purpose Center of Excellence<\/b><\/a>\u00a0is tracking, and what they might mean for 2023:<\/span><\/p>\n

Anti-woke ESG backlash<\/h2>\n

\u00a0<\/span>Jamie Berman<\/span><\/a>, <\/span>VP, Boston<\/span><\/i><\/p>\n

Politically motivated backlash against climate-smart investing and corporate climate action reached new levels in 2022, with\u00a0<\/span>at least 17 states<\/span><\/a>\u00a0adopting anti-ESG regulation. Legislative blockades, state-driven boycotts (such as those\u00a0<\/span>against\u00a0<\/span>BlackRock<\/b><\/a>\u00a0and others) and other political targeting of net-zero and related climate initiatives have set up a potential blockbuster year in 2023.<\/span><\/p>\n

The new year will certainly be a reckoning of sorts for ESG, as a\u00a0<\/span>GOP<\/b>-led\u00a0<\/span>US House of Representatives<\/b>\u00a0comes into power and begins probing investors\u2019 and companies\u2019 ESG commitments. We\u2019ll see more conversation around the\u00a0<\/span>role of ESG within investors\u2019 portfolios<\/span><\/a>\u00a0and its effects on the bottom line as ESG-minded organizations push back on conservative criticism, and the\u00a0<\/span>US Securities and Exchange Commission<\/b>\u2019s\u00a0<\/span>pending mandatory climate disclosure rule<\/span><\/a>\u00a0will also bolster this narrative, especially where allegations of\u00a0<\/span>greenwashing<\/span><\/a>\u00a0are concerned. Even with political headwinds, hope remains strong that ESG investments trends will continue their upward trajectory: In 2021, 49 percent of institutional investors\u00a0<\/span>reported<\/span><\/a>\u00a0incorporating environmental and governance factors into their investment decision-making processes, up 7 percent from the previous year, and ESG investments are predicted to\u00a0<\/span>more than double<\/span><\/a>\u00a0over the next three years, showing a continued momentum for ESG causes moving forward.<\/span><\/p>\n

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