{"id":32830,"date":"2021-08-26T12:29:23","date_gmt":"2021-08-26T16:29:23","guid":{"rendered":"https:\/\/test.greenmoney.com\/2025\/?p=32830"},"modified":"2024-07-07T20:15:45","modified_gmt":"2024-07-08T00:15:45","slug":"sustainable-ocean-investing-gets-real-opportunities-across-all-asset-classes","status":"publish","type":"post","link":"https:\/\/test.greenmoney.com\/2025\/sustainable-ocean-investing-gets-real-opportunities-across-all-asset-classes\/","title":{"rendered":"Sustainable Ocean Investing Gets Real: Opportunities Across All Asset Classes"},"content":{"rendered":"<div class=\"landing-links\"><a href=\"\/\">&gt;&gt; Back to July 2024 Issue<\/a><\/div>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-32934\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Ted-Janulis-Investable-Oceans.jpg\" alt=\"Ted Janulis Investable Oceans\" width=\"351\" height=\"439\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Ted-Janulis-Investable-Oceans.jpg 400w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Ted-Janulis-Investable-Oceans-240x300.jpg 240w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/>Above: Shark Reef and refinery, photo by Morgan Bennett-Smith<\/h5>\n<p><em>(First published Sept. 2021)<\/em> ESG and sustainable investing have taken center stage in asset management. Climate and now oceans are leaders in this elevation with a proliferation of products, firms, and frameworks increasingly on investors\u2019 radar screens. This is good news: the oceans are becoming broadly investable, with market-based opportunities across all sectors of the Blue Economy. These cover the entire asset allocation pie chart \u2013 equites, fixed income, private equity and venture capital.<\/p>\n<p>At <a href=\"https:\/\/www.investableoceans.com\/\" target=\"_blank\" rel=\"noopener\">Investable Oceans<\/a>, we provide a platform to connect investors and companies across all these sectors and asset classes. Our goal is to simplify and accelerate market-based sustainable ocean investing by centralizing research, commentary, inspiration, and access to blue enterprise in one place. A vital part of our mission is education, which comes in a wide variety of forms including academic research, visual arts, and podcasts to accommodate different learning preferences. We also engage the ocean community extensively through partnerships and participation in numerous initiatives. Going forward, we plan to continue expanding our range of offerings to reach the deepest and broadest investing audience possible.<\/p>\n<figure id=\"attachment_32938\" aria-describedby=\"caption-attachment-32938\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32938\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Coral-and-School-of-Fish-by-Morgan-Bennett-Smith.jpg\" alt=\"Coral and School of Fish - photo by Morgan Bennett-Smith\" width=\"750\" height=\"485\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Coral-and-School-of-Fish-by-Morgan-Bennett-Smith.jpg 750w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Coral-and-School-of-Fish-by-Morgan-Bennett-Smith-300x194.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-32938\" class=\"wp-caption-text\"><em>photo by Morgan Bennett-Smith<\/em><\/figcaption><\/figure>\n<p>If you\u2019re wondering whether investing in the Blue Economy applies to you, consider this variety of offerings: an ocean-focused ETF from <a href=\"https:\/\/www.etfstrategy.com\/bnp-paribas-launches-blue-economy-etf-74855\/\" target=\"_blank\" rel=\"noopener\">BNPP<\/a>; a public equities ocean engagement fund from <a href=\"https:\/\/www.credit-suisse.com\/ch\/en\/family-offices-und-hochvermoegende\/philanthropie-und-nachhaltige-anlagen\/gemeinsame-zusammenarbeit\/gemeinnuetzige-stiftungen\/wie-aktives-engagement-zum-schutz-der-weltmeere-beitraegt.html\" target=\"_blank\" rel=\"noopener\">Credit Suisse<\/a> and Rockefeller Asset Management; a private equity aquaculture fund from Netherlands-based <a href=\"https:\/\/www.aqua-spark.nl\/\" target=\"_blank\" rel=\"noopener\">Aqua-Spark<\/a>; and a variety of blue bonds from issuers such as the <a href=\"https:\/\/www.reuters.com\/article\/us-seychelles-bonds-idUSKCN1N41HO\" target=\"_blank\" rel=\"noopener\">Seychelles<\/a> and the Bank of China. You can even invest $100 in an Ocean Health portfolio using the <a href=\"https:\/\/newdayimpact.com\/ocean-health\/\" target=\"_blank\" rel=\"noopener\">Newday Impact Investing<\/a> app; or $100 in a crowdfunding raise for <a href=\"https:\/\/wefunder.com\/ccombinator\" target=\"_blank\" rel=\"noopener\">C-Combinator<\/a> to help turn the largest seaweed bloom on the planet into valuable materials that combat climate change.<\/p>\n<p>The broader ocean economy is enormous, so the diversity of investment opportunities shouldn\u2019t come as a surprise. The OECD\u2019s often quoted 2016 report, <a href=\"https:\/\/read.oecd-ilibrary.org\/economics\/the-ocean-economy-in-2030_9789264251724-en#page1\" target=\"_blank\" rel=\"noopener\">\u201cThe Ocean Economy in 2030\u201d<\/a>, conservatively estimated a $3 trillion ocean GDP by 2030. In addition, a 2015 <a href=\"http:\/\/assets.worldwildlife.org\/publications\/790\/files\/original\/Reviving_Ocean_Economy_REPORT_low_res.pdf?1429717323&amp;_ga=1.225467162.1473279643.1461869430\" target=\"_blank\" rel=\"noopener\">WWF report<\/a> estimated the value of key ocean assets to be at least $24 trillion. The Blue Economy is a subset of this broader ocean economy, with the latter capturing all human business activities in the ocean, and the former a narrower slice of activities that utilize the oceans resources in a sustainable manner. <em>The Economist<\/em> defines the <a href=\"https:\/\/ocean.economist.com\/governance\/articles\/how-2020-can-be-the-year-to-build-a-truly-blue-economy\" target=\"_blank\" rel=\"noopener\">Blue Economy<\/a> as \u201cAn economy that harnesses ocean resources for economic growth while protecting ocean health and ensuring social equity.\u201d In the post-COVID world, both the ocean economy and importantly the Blue Economy are poised to expand as we build back with more awareness of and respect for the natural world.<\/p>\n<figure id=\"attachment_32941\" aria-describedby=\"caption-attachment-32941\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32941\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Kelp-Forest-and-Fish-photo-by-Morgan-Bennett-Smith.jpg\" alt=\"Kelp Forest and Fish - photo by Morgan Bennett-Smith\" width=\"750\" height=\"582\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Kelp-Forest-and-Fish-photo-by-Morgan-Bennett-Smith.jpg 750w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Kelp-Forest-and-Fish-photo-by-Morgan-Bennett-Smith-300x233.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-32941\" class=\"wp-caption-text\"><em>photo by Morgan Bennett-Smith<\/em><\/figcaption><\/figure>\n<p>Achieving a sustainable Blue Economy is critical, as healthy oceans will continue to provide us with food, oxygen, transportation, recreation and climate regulation. Greenhouse gases (GHGs) are the central threat to both our climate and our oceans, contributing greatly to warming, acidification and deoxygenation. The global community is becoming increasingly aware that we can\u2019t fix the climate crisis without addressing the oceans, and vice versa (see the IPCC\u2019s 2019 <a href=\"https:\/\/www.ipcc.ch\/srocc\/\" target=\"_blank\" rel=\"noopener\">Special Report<\/a> on the changing oceans and cryosphere for a compelling argument). And, our key takeaway is this: <em>climate-friendly investments are inherently also investing in ocean health.<\/em><\/p>\n<p>Market-based ocean investing focuses on addressing many of these challenges while providing financially attractive opportunities for participants. Importantly, it\u2019s not a replacement for the vital contributions of philanthropy, concessionary impact investments, governments and NGOs \u2013 rather, it\u2019s an important complement. Market-based approaches for our blue planet can unlock substantial capital that requires returns comparable to other market-based opportunities. Harnessing these can significantly increase the amount of funding available to attain, for example, the oceans and climate objectives of the <a href=\"https:\/\/sdgs.un.org\/goals\" target=\"_blank\" rel=\"noopener\">United Nations\u2019 Sustainable Development Goals (SDGs)<\/a> #13 (Climate Action) and #14 (Life Below Water). Some argue that the oceans touch nearly every other SDG, and that positive ocean actions will have enormous benefits for all.<\/p>\n<p><strong>Because there are many facets of the Blue Economy that we don\u2019t have space here to cover<\/strong> \u2013 governance, investment frameworks, social justice and gender issues, to name a few \u2013 we\u2019ve set up <a href=\"https:\/\/www.investableoceans.com\/blogs\/library\/tagged\/GreenMoney?view=filter\" target=\"_blank\" rel=\"noopener\">a section on the Investable Oceans website for <em>GreenMoney<\/em> readers<\/a> that provides some of the excellent research on the broader topic.\u00a0These elements are critical for broader context on investing in the Blue Economy.<\/p>\n<figure id=\"attachment_32944\" aria-describedby=\"caption-attachment-32944\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32944\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Plastic-pollution-and-Ray-photo-by-Morgan-Bennett-Smith.jpg\" alt=\"Plastic pollution and Ray - photo by Morgan Bennett-Smith\" width=\"750\" height=\"502\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Plastic-pollution-and-Ray-photo-by-Morgan-Bennett-Smith.jpg 750w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Plastic-pollution-and-Ray-photo-by-Morgan-Bennett-Smith-300x201.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-32944\" class=\"wp-caption-text\"><em>photo by Morgan Bennett-Smith<\/em><\/figcaption><\/figure>\n<p>So what are the investable sectors of the Blue Economy? At Investable Oceans, we use the following five categories: Energy Solutions, Fisheries &amp; Aquaculture, Plastics &amp; Pollution, Shipping &amp; Ports and Tourism. There are other options; for example, some view technology as a separate category. While we agree that technology is critical, we see it expressed across all sectors. We also exclude fossil fuel and deep-sea mining because they don\u2019t seem consistent at this time with the express goal of sustainable ocean stewardship. Investments that involve water are included to the extent that they have a reasonably direct connection to the ocean. For instance, keeping plastics out of the ocean, agricultural run-off and coastal habitat destruction are all represented on the site.<\/p>\n<p>The nature of investments in these five sectors varies. In offshore wind, for example, projects are developed by large corporate players such as Orsted or Equinor, while related supply chain and technology opportunities are available through smaller private enterprises. Fisheries &amp; Aquaculture investments can take place in public or private companies, as well as funds and a dizzying array of startups. For emerging companies, each ocean sector has unique characteristics, and investors often specialize and dive deeply into just one or two.<\/p>\n<figure id=\"attachment_32946\" aria-describedby=\"caption-attachment-32946\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32946\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Turtle-and-diver-photo-by-Morgan-Bennett-Smith.jpg\" alt=\"Turtle and diver - photo by Morgan Bennett-Smith\" width=\"750\" height=\"522\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Turtle-and-diver-photo-by-Morgan-Bennett-Smith.jpg 750w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Turtle-and-diver-photo-by-Morgan-Bennett-Smith-300x209.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-32946\" class=\"wp-caption-text\"><em>photo by Morgan Bennett-Smith<\/em><\/figcaption><\/figure>\n<p>With respect to asset classes, public equity markets offer opportunities but also require extra work. While there are companies that are clearly ocean related, such as Orsted (offshore wind), Mowi (seafood) and Lindblad (tourism), ocean activities are often embedded in companies that operate along multiple business lines. Recent research efforts have unpacked and analyzed \u201cocean business\u201d because interest continues to swell. Some notable examples include: \u201c<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/33523873\/\" target=\"_blank\" rel=\"noopener\">The Ocean 100<\/a>\u201d (the hundred largest transnational corporations in eight core industries of the ocean economy), the <a href=\"https:\/\/www.1ocean.org\/blue-economy\/b4os-2020-a-global-perspective\" target=\"_blank\" rel=\"noopener\">Business for Ocean Sustainability <\/a>report and UNEP FI\u2019s <a href=\"https:\/\/www.unepfi.org\/publications\/turning-the-tide\/\" target=\"_blank\" rel=\"noopener\">Turning the Tide: How to finance a sustainable ocean recovery<\/a>. In-depth studies like these are laying groundwork for an eventual \u201cESGs for the Seas.\u201d There is still a distance to go, but this is undoubtedly a promising and impactful start.<\/p>\n<p>On the fixed income front, <a href=\"http:\/\/www3.weforum.org\/docs\/WEF_FOA_The_Ocean_Finance_Handbook_April_2020.pdf\" target=\"_blank\" rel=\"noopener\">The Ocean Finance Handbook<\/a> by Friends of Ocean Action provides an excellent mapping of various debt securities to ocean issues. Following in the wake of Green Bonds, \u201cBlue Bonds\u201d are also becoming an exciting emerging asset class, with a wide variety of issuance types recently coming to market. Investable Oceans and DLA Piper, together with other key stakeholders, recently hosted a <a href=\"https:\/\/www.investableoceans.com\/blogs\/press\/blue-bonds-accelerating-the-blue-economy\" target=\"_blank\" rel=\"noopener\">Blue Bond webinar<\/a> that provides an overview of this growing and important market. More broadly, structured finance and securitization principles can be found in many investments, often used to facilitate risk-sharing and\/or subordinated investments.<\/p>\n<figure id=\"attachment_32948\" aria-describedby=\"caption-attachment-32948\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-32948\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Mangrove-and-spotted-ray-photo-by-Morgan-Bennett-Smith.jpg\" alt=\"Mangrove and spotted ray - photo by Morgan Bennett-Smith\" width=\"400\" height=\"534\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Mangrove-and-spotted-ray-photo-by-Morgan-Bennett-Smith.jpg 500w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2021\/08\/Mangrove-and-spotted-ray-photo-by-Morgan-Bennett-Smith-225x300.jpg 225w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-32948\" class=\"wp-caption-text\"><em>photo by Morgan Bennett-Smith<\/em><\/figcaption><\/figure>\n<p>Private equity and venture capital play critical roles in financing the Blue Economy. Institutional investment in funds is still in its early stages, partly due to limited track records and smaller fund sizes. Still, there have been numerous compelling fund launches recently, adding to a number of existing funds led by experienced investors. For earlier stage companies, a global innovation ecosystem of well over one hundred incubators, accelerators, clusters and contests is stimulating startup company creation and growth from Oslo to Cape Town to Seattle to Sydney. Organizations like <a href=\"https:\/\/www.1000oceanstartups.org\/\" target=\"_blank\" rel=\"noopener\">1000 Ocean Startups<\/a> and <a href=\"https:\/\/oceanvisions.org\/\" target=\"_blank\" rel=\"noopener\">Ocean Visions<\/a> are bringing together powerful combinations of individuals and institutions to accelerate global change in responsible ocean business and stewardship.<\/p>\n<p>As you can see, the opportunities for market-based sustainable ocean investing are real &#8211; it is an exciting time to do good and do well, for our oceans and ourselves.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Article by Ted Janulis<\/em><\/strong><em>, Founder and Principal, <\/em><a href=\"https:\/\/www.investableoceans.com\/\" target=\"_blank\" rel=\"noopener\"><em>Investable Oceans<\/em><\/a><\/p>\n<p><em>\u00a0<\/em><em>Ted has served in various executive positions, including CEO, at financial institutions involved in Capital Markets, Banking and Asset Management over a 30+ year business career. He is President Emeritus of The Explorers Club in New York City and currently serves on a number of for-profit and not-for-profit boards, including Gannett Co. Inc., Roc Capital, RiskSpan Inc and Duke University\u2019s Nicholas School of the Environment.<\/em><\/p>\n<p><em>\u00a0<\/em><em>The oceans have been one of Ted\u2019s passions since he was young, and he\u2019s excited to combine this passion with his finance background in launching an oceans investment platform called Investable Oceans.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">ESG and sustainable investing have taken center stage in asset management. Climate and now<\/span> <span style=\"font-weight: 400;\">Oceans are leaders in this elevation with a proliferation of products, firms, and frameworks increasingly on investors\u2019 radar screens. The oceans are becoming broadly investable, with market-based opportunities across all sectors of the Blue Economy. <em>(Sept. 2021)<\/em><\/span><\/p>\n","protected":false},"author":3,"featured_media":32933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[400,326],"tags":[135,124,139,136,134],"class_list":["post-32830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-july-2024-greenmoneys-250th-issue","category-september-2021-oceans-and-climate","tag-energy-climate","tag-featured-articles","tag-food-farming","tag-impact-investing","tag-sustainable-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable Ocean Investing Gets Real: Opportunities Across All Asset Classes - Green Money Old version<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Ocean Investing Gets Real: Opportunities Across All Asset Classes - Green Money Old version\" \/>\n<meta property=\"og:description\" content=\"ESG and sustainable investing have taken center stage in asset management. Climate and now Oceans are leaders in this elevation with a proliferation of products, firms, and frameworks increasingly on investors\u2019 radar screens. The oceans are becoming broadly investable, with market-based opportunities across all sectors of the Blue Economy. 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