{"id":30422,"date":"2020-11-21T02:53:37","date_gmt":"2020-11-21T07:53:37","guid":{"rendered":"https:\/\/test.greenmoney.com\/2025\/?p=30422"},"modified":"2020-12-30T11:51:20","modified_gmt":"2020-12-30T16:51:20","slug":"how-investing-in-women-helps-everyone-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/test.greenmoney.com\/2025\/how-investing-in-women-helps-everyone-during-a-pandemic\/","title":{"rendered":"How Investing in Women Helps Everyone During a Pandemic"},"content":{"rendered":"<div class=\"landing-links\"><a href=\"\/december-issue-2020\/\">&gt;&gt; Back to December 2020 Issue<\/a><\/div>\n<h5><em>Above photo: Shaw Legal Services, a Self-Help Credit Union borrower based in Chicago, IL, provides free legal services to immigrants and people who don&#8217;t have access to the legal system. Before COVID-19, they were in the process of expanding, but clients soon put services on hold and the court system shut down. Attorney Anne Shaw used all the funds to pay her employees so they could provide for their families. Photo courtesy of SHCU<\/em><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-30562\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Ebony-Perkins-Self-HelpCU.jpg\" alt=\"Ebony Perkins-Self-HelpCU\" width=\"350\" height=\"501\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Ebony-Perkins-Self-HelpCU.jpg 400w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Ebony-Perkins-Self-HelpCU-210x300.jpg 210w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<h2>Can women really have it all?<\/h2>\n<p>Women have made much progress in the last century. They gained the right to vote, currently earn a higher percentage of college degrees than\u00a0male counterparts, and\u00a0represent more than half of the American workforce. Despite their strides, women have been disproportionately impacted by the pandemic&#8217;s economic effects, and\u00a0their progress is in jeopardy.<\/p>\n<p>Many women with varying levels of income have been successful at juggling their work and family lives \u2014 those with strong support systems were able to \u201chave it all,\u201d albeit with much hard work and stress. But today, the pandemic and subsequent economic downturn\u00a0have placed new pressures on women, especially those who are essential workers, parents, or both. Supervising children who are engaged in remote learning and balancing other caretaking responsibilities means that many women are in two places at the same time: at work and at home.<\/p>\n<p>The United States is now facing what some experts are describing as the <strong>\u201c<\/strong><a href=\"https:\/\/19thnews.org\/2020\/08\/americas-first-female-recession\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>first female recession<\/strong><\/a>.\u201d Many industries impacted by the pandemic \u2014 like retail, childcare, food service and entertainment \u2014 have a majority female workforce, causing women to be more vulnerable to layoffs.\u00a0Because women are often the primary caretakers in a household, many have also been forced to reduce their work hours to care for children and sick or elderly family members.<\/p>\n<p>Economic insecurity among women brings long-lasting consequences for American families and our overall economy. As families have evolved, many women are now the breadwinners in their households. Their loss or reduction of income impedes their ability to provide for their families. This, in turn, can have a negative impact on the well-being of children and can lead to increased education and economic inequality.<\/p>\n<figure id=\"attachment_30564\" aria-describedby=\"caption-attachment-30564\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30564\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Linda-Jordan-a-Self-Help-mortgage-borrower-in-Tarboro-NC.jpg\" alt=\"Linda Jordan a Self-Help mortgage borrower in Tarboro NC - GreenMoney\" width=\"750\" height=\"521\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Linda-Jordan-a-Self-Help-mortgage-borrower-in-Tarboro-NC.jpg 750w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Linda-Jordan-a-Self-Help-mortgage-borrower-in-Tarboro-NC-300x208.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-30564\" class=\"wp-caption-text\"><em>Linda Jordan, a Self-Help mortgage borrower in Tarboro, NC. Stuck in public housing, Linda dreamed of something more and was ready to become a homeowner. After working with Self-Help to secure a loan, Linda said \u201cSelf-Help really helped me a lot. Now, I\u2019m in my own home, and I\u2019m loving it.&#8221; Photo courtesy of SHCU<\/em><\/figcaption><\/figure>\n<p>Working women need support now more than ever. Investors seeking high impact can tailor their funding choices to have a direct, positive effect on women and their families.\u00a0Here are five ways:<\/p>\n<p><strong>1)\u00a0 Invest in Community Development Credit Unions<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Community Development\u00a0Credit Unions (<a href=\"https:\/\/www.inclusiv.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">CDCUs<\/a>) have\u00a0historically supported women, people of color, and\u00a0low-income\u00a0communities.\u00a0CDCUs, therefore, are well-positioned to support\u00a0women\u00a0who are carrying the weight of today&#8217;s public health crisis\u00a0and\u00a0economic downturn.<\/p>\n<div id='div-gpt-ad-1622053269469-0' class=\"ad-float-left\"><script>\ngoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1622053269469-0'); });\n<\/script><\/div>\n<p>Many CDCUs also participated in the\u00a0Paycheck Protection Program\u00a0and provided funding and hands-on support to\u00a0<a href=\"https:\/\/self-help.org\/blog\/blog\/2020\/09\/24\/ppp-loans-keeping-women-in-business\" target=\"_blank\" rel=\"noopener noreferrer\">help women-owned businesses<\/a>\u00a0stay\u00a0open and pay their employees during the pandemic. For\u00a0example,\u00a0<a href=\"https:\/\/www.self-help.org\/ppp-loans?_ga=2.63450799.1486687975.1602177239-2085236402.1552388030\" target=\"_blank\" rel=\"noopener noreferrer\">Self-Help Credit Union provided over $183 million<\/a>\u00a0in loans to business owners and have saved 19,895 jobs.\u00a0Fifty-two percent of the funds lent were to businesses led by women.<\/p>\n<p>One of the easiest ways you can help is to place your cash reserves in a CDCU because they provide on-the-ground support\u00a0for women in local communities.\u00a0For instance,\u00a0Self-Help Credit Union has a\u00a0<a href=\"https:\/\/self-help.org\/personal\/accounts\/certificates\/women-children-term-certificate\" target=\"_blank\" rel=\"noopener noreferrer\">Women &amp; Children\u2019s CD<\/a>\u00a0that supports women\u00a0as they start their own businesses, buy homes, and support their families. By investing in products like this, you can have a direct impact and earn a competitive return on your cash.<\/p>\n<p><strong>2)\u00a0 Invest\u00a0<\/strong><strong>in\u00a0Corporations with\u00a0Diverse Boards and Leadership<\/strong><strong>\u00a0<\/strong><\/p>\n<p>When women feel supported in the workplace, their productivity and retention improve. To build a strong, productive, and resilient workforce, companies must have leaders that come with diverse experiences and a commitment to creating a workplace that values female employees. Diverse leaders build a more inclusive and resilient culture by implementing policies that support women, such as offering on-site childcare, remote work options, and equitable promotion opportunities.<\/p>\n<p>Invest in companies that have diverse board members and executives. US SIF has created a\u00a0<a href=\"https:\/\/charts.ussif.org\/mfpc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mutual Fund Performance Chart<\/a>\u00a0you can use as a starting place to learn\u00a0which\u00a0mutual funds and ETFs screen for diversity. Their report, \u201c<a href=\"https:\/\/www.ussif.org\/Files\/Publications\/Investing%20to%20Advance%20Women_US%20SIF.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Investing to Advance Women: A Guide for Investors<\/a>,\u201d also helps you use your investments to advocate for diverse leadership.<\/p>\n<p><strong>3)\u00a0 Use Your Voice <\/strong><strong>and Hold Corporations Accountable<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Your voice matters. Review your investments and ask the corporations\u00a0you\u2019re\u00a0invested in to disclose their board and employee diversity data. Inquire about the number of women in leadership positions and ask if their female employees are receiving equitable pay. Use your voice to encourage fair treatment for women.<\/p>\n<figure id=\"attachment_30567\" aria-describedby=\"caption-attachment-30567\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30567\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Brighter-Beginnings-a-nonprofit-providing-family-health-services-in-the-San-Francisco-Bay-Area-received-PPP-loan-through-Self-Help-CU-Photo-credit-CNote.jpg\" alt=\"Brighter Beginnings a nonprofit providing family health services in the San Francisco Bay Area received PPP loan through Self-Help CU-Photo credit-CNote-GreenMoney\" width=\"750\" height=\"558\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Brighter-Beginnings-a-nonprofit-providing-family-health-services-in-the-San-Francisco-Bay-Area-received-PPP-loan-through-Self-Help-CU-Photo-credit-CNote.jpg 750w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Brighter-Beginnings-a-nonprofit-providing-family-health-services-in-the-San-Francisco-Bay-Area-received-PPP-loan-through-Self-Help-CU-Photo-credit-CNote-300x223.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-30567\" class=\"wp-caption-text\"><em>Brighter Beginnings, a nonprofit providing family health services in the San Francisco Bay Area since 1985, received a PPP loan through Self-Help Federal Credit Union. Photo credit: CNote<\/em><\/figcaption><\/figure>\n<p><strong>4)\u00a0 Support Women-Owned Businesses<\/strong><strong>\u00a0<\/strong><\/p>\n<p>According to the\u00a0<a href=\"https:\/\/www.uschamber.com\/co\/start\/strategy\/covid-19-impact-on-women-owned-businesses#:~:text=According%20to%20a%20recent%20survey,to%2047%25%20in%20July%202020.\" target=\"_blank\" rel=\"noopener noreferrer\">US Chamber of Commerce<\/a>, 47 percent of female business owners ranked their business\u2019 overall health as \u201csomewhat or very good.\u201d In comparison, 62 percent of male business owners ranked their businesses as such. Women-owned businesses are reeling from the pandemic, and many do not expect much improvement in 2021.<\/p>\n<div>\n<p>Small businesses are vital parts of our communities. When you help women-owned businesses, you are helping families and local economies. You can support them by ordering online or over phone, buying gift cards, or even tipping extra. Every little bit helps.<\/p>\n<p><strong>5)\u00a0 Advocate\u00a0<\/strong><strong>for\u00a0Workplace Policy Changes<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Federal and local legislation can support working women across industries. Increased minimum wage, mandated childcare support, increased employee benefits, and tax breaks are just a few ways legislation can provide much-needed relief. Contact your local, state, and federal elected officials to encourage them to pass legislation that will support all women and families.<\/p>\n<p>When we support women, everyone wins. Use your investments and your voice to provide direct impact and make a difference for working women.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Article by Ebony Perkins<\/em><\/strong><em>, a dedicated, solution-oriented social entrepreneur whose heartbeat is community. She has a demonstrated ability of working with investors and philanthropists to help them make smart and strategic decisions. As the Investor &amp; Community Relations Manager at <a href=\"https:\/\/www.self-help.org\/\"><strong>Self-Help Credit Union<\/strong><\/a>,<\/em><em>\u00a0Ebony manages a 7-person team that helps groups and individuals invest funds in a socially responsible financial institution that supports communities of all kinds, especially those underserved by conventional lenders. Before that role, she served as the Donor Relations Manager at Central Carolina Community Foundation where she managed a system to engage and educate over 400 individuals and groups to help them achieve their charitable goals.<\/em><\/p>\n<p><em>Ebony\u2019s commitment to community investing is evident by her service and contributions to Women In Philanthropy, Financial Planning Association, Durham Center for Senior Life, and the University of North Carolina MPA Alumni Board. Ebony was also recognized on the SRI Conference&#8217;s inaugural 30 Under 30 List.<\/em><\/p>\n<p><em>Ebony holds a Master of Public Administration from the University of North Carolina at Chapel Hill and a Bachelor of Science in Marketing from Claflin University as a summa cum laude graduate. She also has an Executive Certificate in Financial Planning from Duke University.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Economic insecurity among women brings long-lasting consequences for families and the overall economy. Many women are now the breadwinners in their households. Their loss or reduction of income impedes their ability to provide for their families. This, in turn, can have a negative impact on the well-being of children and can lead to increased education and economic inequality.<\/span><\/p>\n","protected":false},"author":3,"featured_media":30561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[314],"tags":[124,136,134],"class_list":["post-30422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-december-2020-women-and-investing","tag-featured-articles","tag-impact-investing","tag-sustainable-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Investing in Women Helps Everyone During a Pandemic - Green Money Old version<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Investing in Women Helps Everyone During a Pandemic - Green Money Old version\" \/>\n<meta property=\"og:description\" content=\"Economic insecurity among women brings long-lasting consequences for families and the overall economy. Many women are now the breadwinners in their households. Their loss or reduction of income impedes their ability to provide for their families. This, in turn, can have a negative impact on the well-being of children and can lead to increased education and economic inequality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.greenmoney.com\/2025\/how-investing-in-women-helps-everyone-during-a-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Green Money Old version\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cliff.feigenbaum\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-21T07:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-30T16:51:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Investing-in-Women-Helps-Everyone-During-a-Pandemic-by-Ebony-Perkins-Self-Help-CU.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Mosser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cliffgmj\" \/>\n<meta name=\"twitter:site\" content=\"@cliffgmj\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Mosser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/how-investing-in-women-helps-everyone-during-a-pandemic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/how-investing-in-women-helps-everyone-during-a-pandemic\/\"},\"author\":{\"name\":\"Michelle Mosser\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba\"},\"headline\":\"How Investing in Women Helps Everyone During a Pandemic\",\"datePublished\":\"2020-11-21T07:53:37+00:00\",\"dateModified\":\"2020-12-30T16:51:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/how-investing-in-women-helps-everyone-during-a-pandemic\/\"},\"wordCount\":1239,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#organization\"},\"image\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/how-investing-in-women-helps-everyone-during-a-pandemic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2020\/11\/Investing-in-Women-Helps-Everyone-During-a-Pandemic-by-Ebony-Perkins-Self-Help-CU.jpg\",\"keywords\":[\"Featured Articles\",\"Impact Investing\",\"Sustainable Business\"],\"articleSection\":[\"December 2020 - 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Many women are now the breadwinners in their households. Their loss or reduction of income impedes their ability to provide for their families. 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