{"id":28301,"date":"2020-04-13T13:50:11","date_gmt":"2020-04-13T17:50:11","guid":{"rendered":"https:\/\/test.greenmoney.com\/2025\/?p=28301"},"modified":"2022-01-30T18:42:28","modified_gmt":"2022-01-30T23:42:28","slug":"why-investing-in-women-is-crucial-right-now","status":"publish","type":"post","link":"https:\/\/test.greenmoney.com\/2025\/why-investing-in-women-is-crucial-right-now\/","title":{"rendered":"Why Investing in Women is Crucial Right Now"},"content":{"rendered":"
>> Back to January 2022 Issue<\/a><\/div>\n
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(Originally published April 2020)<\/em><\/h5>\n<\/div>\n

\"Ellevest-logo-GreenMoney\"It\u2019s been a strange and terrible couple of months. The world around us has changed faster than any of us could have imagined. I miss going into our Ellevest office in Manhattan every day. I miss seeing colleagues and friends. (I cannot imagine turning down a social invite ever \u2014 and I literally mean ever, again. Concert, basketball game, glass of wine, you name it, I\u2019m there.)<\/p>\n

While this pandemic has made many of us feel isolated and fearful, it has also given us the opportunity to connect in ways we previously wouldn\u2019t have imagined. Our Ellevest community is engaging with us like never before on platforms like Zoom and Instagram Live. And in the first week since we launched a questions@ellevest.com<\/a> <\/strong>inbox with a promise to answer any money question we received, we\u2019ve gotten hundreds of questions and growing by the day. COVID-19 has brought the need for a new way of operating, and we\u2019re all adapting.<\/p>\n

Another thing I hear loud and clear from our community is the desire to help each other during this crisis. Some of us will donate our time, others our money. I think there\u2019s another thing to consider doing: continue to shift capital to investments that are better for women. Because as we come out of this crisis, the same global issues that existed before COVID-19 will exist afterward \u2014 and in some cases, in a more pronounced way.<\/p>\n

For example, as early reports of the effect of COVID-19 come in, we\u2019re seeing a disproportionate impact on women. In the United States, women are already worried about the burden of taking care of children at home<\/a>,<\/strong> while schools and daycares are closed. Women in the US already make up the majority of part-time and minimum-wage workers<\/strong><\/a>, and they\u2019re likely to be more affected by layoffs as diversity tends to become deprioritized<\/a><\/strong> when companies downsize. And globally, the impact of the coronavirus could be extreme<\/a><\/strong> as women shoulder more childcare and healthcare burdens worldwide.<\/p>\n

More than ever, it is important to invest in women. Since the early days at Ellevest, we\u2019ve been big proponents of sustainable investing, with a particular focus on gender lens investing. We\u2019ve always believed at the leadership level that investing in women is the right thing to do, but it\u2019s also been a big ask directly from our community. This is not surprising, given that 85 percent of investors<\/a> <\/strong>say they are interested in investing with their values. And so we\u2019ve done the work to make these opportunities accessible via our digital platform (which has no investment minimum) and to our private wealth management clients.<\/p>\n

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