{"id":25802,"date":"2019-07-08T12:20:44","date_gmt":"2019-07-08T16:20:44","guid":{"rendered":"https:\/\/test.greenmoney.com\/2025\/?p=25802"},"modified":"2019-08-26T14:01:20","modified_gmt":"2019-08-26T18:01:20","slug":"the-case-for-investing-in-sustainable-buildings","status":"publish","type":"post","link":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/","title":{"rendered":"The Case for Investing in Sustainable Buildings"},"content":{"rendered":"<div class=\"landing-links\"><a href=\"https:\/\/test.greenmoney.com\/2025\/july-august-2019-issue\/\"> &gt;&gt; Back to July\/August 2019<\/a><\/div>\n<p><em>\u201cWe shape our buildings, thereafter they shape us\u201d &#8211; Churchill<\/em><\/p>\n<h2>Why Invest for Sustainability in Real Estate?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-25831\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/VertAssetMgmt-logo-300x166.png\" alt=\"\" width=\"300\" height=\"166\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/VertAssetMgmt-logo-300x166.png 300w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/VertAssetMgmt-logo-768x424.png 768w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/VertAssetMgmt-logo-1024x565.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>At Vert Asset Management, our mission is to \u2018make sustainable investing easier\u2019. We believe investor choices help shape the world. When more assets are invested for sustainability, more companies will respond with better stewardship and responsibility. When we asked financial advisors how we could make sustainable investing easier, many asked for an environmental, social and governance (ESG) mutual fund that invests in real estate. So we built one, the Vert Global Sustainable Real Estate Fund, and launched it in 2017. At that time there wasn\u2019t a dedicated ESG fund in this asset class, which is surprising, given the many compelling reasons to invest for sustainability in real estate.<\/p>\n<p>Firstly, buildings are a big part of the sustainability challenge, and thus a huge opportunity. <em>\u201cThe construction and operations of buildings account for 40% of global energy use, 30% of energy-related GHG emissions, approximately 12% of water use, nearly 40% of waste, and employs 10% of the workforce.\u201d<\/em> <span class=\"foot-small\">[1]<\/span> We spend 90% of our time indoors. If we want a more sustainable society and economy, we need to tackle buildings.<\/p>\n<figure id=\"attachment_25833\" aria-describedby=\"caption-attachment-25833\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25833\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/UN-9-sustainabledevelopmentgoals-1024x565.jpg\" alt=\"UN-9sustainabledevelopmentgoals\" width=\"750\" height=\"414\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/UN-9-sustainabledevelopmentgoals-1024x565.jpg 1024w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/UN-9-sustainabledevelopmentgoals-300x166.jpg 300w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/UN-9-sustainabledevelopmentgoals-768x424.jpg 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-25833\" class=\"wp-caption-text\"><em>The World Green Building Council counts buildings as fundamental to 9 of the 17 Sustainable Development Goals.<\/em><\/figcaption><\/figure>\n<p>Secondly, buildings are a fantastic Triple Bottom Line opportunity.<span class=\"foot-small\">[2]<\/span> There are plenty of projects where better outcomes for People, Planet, and Profits are simultaneously achievable. Property owners can profit from energy efficiency retrofits and building improvements. Reducing energy use reduces utility bills. Better, healthier buildings typically command higher rents and are worth more.<span class=\"foot-small\">[3]<\/span><\/p>\n<p>Third, investor engagement can make a big impact in the real estate sector. There are some Real Estate Investment Trusts (REITs) leading the way, demonstrating profitability through sustainability, but there are also many who haven\u2019t been taking advantage of the opportunities yet. Investors who demand better performance, highlight best practices, and educate executives can push companies to do more and create impact.<\/p>\n<p><strong>The Triple Bottom Line Opportunity in Sustainable Buildings<\/strong><\/p>\n<p>Because buildings consume so many resources, and we spend so much time in them, they represent an outsized opportunity.<\/p>\n<p><em>\u201cThe environmental impact of the built environment can be minimized with energy efficient buildings, as well as with environmentally sound siting decisions, materials selection, water use, and waste management. In addition, energy efficient buildings contribute to better indoor and outdoor air quality through reduced pollution and improved ventilation, leading to health and economic benefits.\u201d <\/em><span class=\"foot-small\">[4]<\/span> (World Resources Institute in 2017)<\/p>\n<p>Making sustainable upgrades to properties old or new can be beneficial in terms of cash flow. Efficiency improvements can reduce operational costs through lower utility bills and maintenance costs; lower exposure to energy price risk; or lower insurance and debt cost. A property with a green building certification can result in higher occupancy rates or increased tenant satisfaction, which translates into longer leases, higher demand or a rent premium. Studies also show green buildings to enjoy a price premium, a lower default risk, lower volatility and slower rate of depreciation.<span class=\"foot-small\">[5]<\/span><\/p>\n<p>REITs that focus on sustainability can maximize these benefits and attract ESG investors.<\/p>\n<p><strong>A Strategy for Capturing the Triple Bottom Line Opportunity<\/strong><\/p>\n<p>The Vert Global Sustainable Real Estate Fund owns liquid real estate through a portfolio of publicly-traded REITs. Our investment strategy is to invest in the REITs that create value with their ESG initiatives. We want to own the leading firms who are most committed to sustainability. In consultation, with leading academics, we chose the following metrics as our qualifying criteria. We believe these to be the most important, most material, and most relevant for identifying leaders.<\/p>\n<figure id=\"attachment_25835\" aria-describedby=\"caption-attachment-25835\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25835\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/VertRealEstate-InvestmentStrateguy.png\" alt=\"\" width=\"750\" height=\"373\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/VertRealEstate-InvestmentStrateguy.png 780w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/VertRealEstate-InvestmentStrateguy-300x149.png 300w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/VertRealEstate-InvestmentStrateguy-768x382.png 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-25835\" class=\"wp-caption-text\"><em>Vert Real Estate Investment Strategy: Key Performance Indicators<\/em><\/figcaption><\/figure>\n<p>Let\u2019s look at some examples. First we look at two tried and true success strategies of reducing energy and emissions, and then we\u2019ll take a look at some new and innovative ideas that are quickly gaining traction.<\/p>\n<p><strong><em>1) A\u00a0<\/em><\/strong><strong><em><a href=\"http:\/\/www.vertfunds.com\/2018\/case-studies\/empire-state-bldg-2018q2\/\">Deep Energy Retrofit<\/a> earns a green building certification, and big savings. <\/em><\/strong><\/p>\n<p>In 2010, the iconic New York Empire State Building underwent a retrofit<span class=\"foot-small\">[6]<\/span>. Originally built in 1930, it languished in recent decades, having become expensive to operate, and unappealing to office tenants. The building has been restored to its former glory with higher occupancy, uses far less energy, and is saving lots of money, detailed below.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-25837\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/EmpireStateBuilding-VertAssetMgmt-683x1024.jpg\" alt=\"EmpireStateBuilding-VertAssetMgmt\" width=\"400\" height=\"600\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/EmpireStateBuilding-VertAssetMgmt-683x1024.jpg 683w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/EmpireStateBuilding-VertAssetMgmt-200x300.jpg 200w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/EmpireStateBuilding-VertAssetMgmt-768x1152.jpg 768w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/strong><\/p>\n<p><strong>Empire State Building Retrofit Details<\/strong><\/p>\n<p><strong>Highlights:<\/strong><br \/>\n\u2022 Rebuilt 6,524 windows<br \/>\n\u2022 Reflective insulation installed<br \/>\n\u2022 New control systems<br \/>\n\u2022 Renovated HVAC system<em>&#8211; rather than replacing with new system<\/em><\/p>\n<p><strong>Results:<\/strong><br \/>\n\u2022 Energy reduction of 38%<br \/>\n\u2022 Utility bill savings of $4.4 million per year<br \/>\n\u2022 Payback Period of only 3.1 years<br \/>\n\u2022 GHG reduction of 105,000 tons over 15 yrs<br \/>\n<em>&#8211; equivalent to removing 20K cars from roads<\/em><br \/>\n\u2022 Achieved LEED Gold Status in 2011<\/p>\n<p>It is estimated that 60% of existing buildings will be renovated between now and 2030.<span class=\"foot-small\">[7]<\/span> Hopefully their owners take advantage as the Empire State Realty Trust did.<span class=\"foot-small\">[8]<\/span><\/p>\n<p><strong>2) <\/strong><strong><em><a href=\"http:\/\/www.vertfunds.com\/2019\/company-profiles\/sekisuihouse-2018q3\/\"> Net-Zero Housing<\/a> reduces energy use and greenhouse gas emissions. <\/em><\/strong><\/p>\n<p>Back in 2009, Sekisui House<span class=\"foot-small\">[9]<\/span>, a Japanese REIT, launched their \u2018<em>Green First Zero\u2019\u00a0<\/em>homes initiative with the goal to create net-zero energy homes through sustainable design. These energy-producing and energy-saving homes reduce costs significantly for residents.<\/p>\n<p><figure id=\"attachment_25839\" aria-describedby=\"caption-attachment-25839\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25839\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SekisuiNet-ZeroHouse-1024x778.png\" alt=\"SekisuiHouseNet-ZeroEnergy\" width=\"600\" height=\"456\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SekisuiNet-ZeroHouse-1024x778.png 1024w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SekisuiNet-ZeroHouse-300x228.png 300w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SekisuiNet-ZeroHouse-768x584.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-25839\" class=\"wp-caption-text\"><em>Sekisui House Net-Zero energy homes (acronyms defined in footnotes)<span class=\"foot-small\">[10]<\/span><\/em><\/figcaption><\/figure>Net Zero buildings are now achievable. In fact, the European Union has passed regulations that all new buildings from 2021 must be Net Zero or Near Net Zero.<\/p>\n<p><strong><em>3) Health and wellness initiatives add value<\/em><\/strong><\/p>\n<p>Leading REITs have long recognized the value of energy and operational efficiency; and as a result have significantly reduced their operating expenses. Now they are turning their attention to workplace health \u2013 helping tenants get more productivity from employees working in all types of buildings from offices to hospitals to warehouses.<\/p>\n<figure id=\"attachment_25842\" aria-describedby=\"caption-attachment-25842\" style=\"width: 350px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25842\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/WorkplaceHealthAndWellness-VertAssetMgmt-562x1024.png\" alt=\"WorkplaceHealthAndWellness-VertAssetMgmt\" width=\"350\" height=\"638\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/WorkplaceHealthAndWellness-VertAssetMgmt-562x1024.png 562w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/WorkplaceHealthAndWellness-VertAssetMgmt-165x300.png 165w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/WorkplaceHealthAndWellness-VertAssetMgmt.png 644w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><figcaption id=\"caption-attachment-25842\" class=\"wp-caption-text\"><em>Workplace Health and Wellness<\/em><\/figcaption><\/figure>\n<p>In 2017 CoreNet Global and CBRE surveyed 211 senior executives in real estate, tech, and finance firms that had improved their workplace health and wellness design. 19 percent reported a decrease in absenteeism, 25 percent reported increased employee retention, and 47 percent reported increased employee engagement. These so-called \u2018soft\u2019 metrics can translate to \u2018hard\u2019 profits. For example, a lawyer might cost $2,500 per sick day in lost billable revenue. In a 50,000-square-foot office with 100 attorneys, one less sick day per employee per year leads to $250,000 in extra income \u2013 $5 per square foot per year. This is a huge benefit for employers and they are starting to recognize the value, and are willing to pay a premium for offices that design healthy buildings.<\/p>\n<p><strong><em>4) A waterfront property gets prepared for climate risk<\/em><\/strong><\/p>\n<p>Buildings can\u2019t really avoid climate risk. When disaster strikes, we can often move ourselves, but we can\u2019t move the buildings. Unfortunately, some owners underestimate the risks by relying on outdated FEMA maps or increasingly invalid \u20181 in 100 year\u2019 heuristics. Like many coastal cities, Boston often floods during high tides and severe storms. To keep their waterfront Atlantic Wharf property safe, Boston Properties<span class=\"foot-small\">[11]<\/span> installed an \u2018AquaFence\u2019 which can be deployed quickly to keep water out of the building. We prefer to hold REITs that are proactively managing climate risks.<\/p>\n<figure id=\"attachment_25844\" aria-describedby=\"caption-attachment-25844\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25844\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/AtlanticWharf-mixeduse-VertAssetMgmt.png\" alt=\"AtlanticWharf-mixeduse-VertAssetMgmt\" width=\"750\" height=\"496\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/AtlanticWharf-mixeduse-VertAssetMgmt.png 896w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/AtlanticWharf-mixeduse-VertAssetMgmt-300x199.png 300w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/AtlanticWharf-mixeduse-VertAssetMgmt-768x508.png 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-25844\" class=\"wp-caption-text\"><em>The blue arrow indicates the Atlantic Wharf, a mixed-use property on the waterfront on Boston Harbor.<\/em><\/figcaption><\/figure>\n<p><strong>The Engagement Opportunity<\/strong><\/p>\n<p>REITs own a large share of the building stock, including offices, warehouses, data centers, shopping centers, apartment buildings, hotels, healthcare, and self-storage. As an investor in REITs, we can encourage them to be more sustainable, demonstrate to other owners what works, and collaborate with a range of stakeholders to promote successful technologies and policies. It\u2019s a great opportunity to improve the built environment so we engage with every company in our portfolio through formal letter campaigns, policy working groups, and industry events.<\/p>\n<p>The REIT industry has been very welcoming to our efforts. Vert was invited to speak at the National Association of Real Estate Investment Trust\u2019s ESG Forum the last two years. This year we presented to over 80 REITs on climate risk, how we as investors measure it, and what we want so see in terms of planning and disclosure.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Sustainability in the built environment is a real triple bottom line opportunity that has outsized potential for people, planet and profit. Large Institutional Investors have figured this out and many invest in green building projects directly. Vert launched the Vert Global Sustainable Real Estate Fund so financial advisors and their clients can also invest for sustainability in real estate. The more money invested on a sustainable basis, the more companies will manage their environmental and social risks and opportunities.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Article by Sam Adams<\/em><\/strong><em>, CEO and co-founder of Vert Asset Management <\/em>(<a href=\"http:\/\/www.vertasset.com\">http:\/\/www.vertasset.com<\/a>)<em>. He also chairs the Investment Research Group. Sam leads the development of new products to help make sustainable investing easier for investors. He has been a featured speaker on sustainable investing at financial advisor conferences in the US, UK, Europe, and Australia. Prior to launching Vert, Sam spent almost 20 years working at Dimensional Fund Advisors. He started Dimensional\u2019s European Financial Advisor Services business and led it for 10 years. Sam was part of the team that created Dimensional\u2019s first ESG strategies, the Sustainability Core funds that are offered in the US. He also led the development and launch of Dimensional\u2019s Global Sustainability Core Fund in Europe.<\/em><\/p>\n<p><em>Sam has a BA in Philosophy from the University of Colorado, Boulder and an MBA in Finance from the University of California, Davis. Sam is an avid mountaineer and cyclist, and is very passionate about the environment. He lives in Mill Valley, CA with his wife and three children.<\/em><\/p>\n<p><strong>Article Footnotes: <\/strong><\/p>\n<p>[1] Originally quoted from UN Environment Programme from Sustainable Buildings and Construction. Similar figures now found at the International Energy Agency (2019). &#8220;Energy Efficiency: Buildings.&#8221; Retrieved from: <a href=\"https:\/\/www.iea.org\/topics\/energyefficiency\/buildings\">https:\/\/www.iea.org\/topics\/energyefficiency\/buildings<\/a><br \/>\n[2] The \u2018Triple Bottom Line\u2019 phrase originated in 1994 with John Elkington founder of SustainAbility; most notably in the paper: Elkington, J. (1994) \u201cTowards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development\u201d, <em>California Management Review<\/em>, vol. 36, 2: 90-100. John Elkington is an Advisory Board Member of Vert Asset Management.<br \/>\n[3] Coleman, P., Deason, J. and Mathew, P. (2017, October). <em>CRE Literature Survey<\/em>. Presentation delivered at the Lawrence Berkeley Lab and US Department of Energy Research Workshop, University of North Carolina, Chapel Hill.<br \/>\n[4] World Resources Institute (2017). <em>Accelerating Building Efficiency: Eight Actions for Urban Leaders<\/em>. Retrieved from: <a href=\"http:\/\/publications.wri.org\/buildingefficiency\">http:\/\/publications.wri.org\/buildingefficiency<\/a><br \/>\n[5] Fuerst, F. and McAllister, P. M. (2008, July 15) \u201cGreen Noise or Green Value? Measuring the Effects of Environmental Certification on Office Property Values.\u201d Retrieved from <a href=\"https:\/\/ssrn.com\/abstract=1140409\">https:\/\/ssrn.com\/abstract=1140409<\/a><br \/>\n[6] Empire State Building (2014). \u201cSustainability &amp; Energy Efficiency.\u201d [Information Section]. Retrieved from <a href=\"http:\/\/www.esbnyc.com\/esb-sustainability\" target=\"_blank\" rel=\"noopener noreferrer\">www.esbnyc.com\/esb-sustainability<\/a><br \/>\n[7] World Resources Institute (2016, May 11) \u201c4 Surprising Ways Energy-Efficient Buildings Benefit Cities.\u201d Retrieved from <a href=\"http:\/\/www.wri.org\/blog\/2016\/05\/4-surprising-ways-energy-efficient-buildings-benefit-cities\">http:\/\/www.wri.org\/blog\/2016\/05\/4-surprising-ways-energy-efficient-buildings-benefit-cities<\/a><br \/>\n[8] Empire State Realty Trust is 0.30% of the Vert Global Sustainable Real Estate Fund (VGSRX) as of March 31, 2019.<br \/>\n[9] Sekisui House Reit Inc is 0.31% of the Vert Global Sustainable Real Estate Fund (VGSRX) as of March 31, 2019.<br \/>\n[10] These are the various acronyms referred to in figure 3: HEMS &#8211; Home Energy Management System, EV &#8211; Electric Vehicle, PHV &#8211; Plugin Hybrid Vehicle, PV- Photovoltaic.<br \/>\n[11] Boston Properties Inc. is 2.77% of the Vert Global Sustainable Real Estate Fund (VGSRX) as of March 31, 2019.<\/p>\n<p><em>The Vert Global Sustainable Real Estate Fund\u2019s investment objectives, risks, charges, and expenses must be considered carefully before investing. The statutory, and if available summary prospectuses contain this and other important information about the investment company and may be obtained by calling 1-844-740-VERT or visiting <\/em><a href=\"http:\/\/www.vertasset.com\" target=\"_blank\" rel=\"noopener noreferrer\"><em>www.vertasset.com<\/em><\/a><em> . Read carefully before investing.<\/em><\/p>\n<p><strong>Mutual Fund investments involve risk. Principal loss is possible. Investors should be aware of the risks involved with investing in a Fund concentrating in REITs and real estate securities, such as declines in the value of real estate and increased susceptibility to adverse economic or regulatory developments. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. A REIT\u2019s share price may decline because of adverse developments affecting the real estate industry. REITs may be subject to special tax rules and may not qualify for favorable federal tax treatment which could have adverse tax consequences. The Fund\u2019s focus on sustainability may limit the number of investment opportunities available to the Fund and at time the Fund may underperform Funds that are not subject to similar investment considerations. <\/strong><\/p>\n<p>The Vert Global Sustainable Real Estate Fund is distributed by Quasar Distributors, LLC.<\/p>\n<p>Fund holdings and\/or sector allocations are subject to change at any time and are not recommendations to buy or sell any security.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buildings are a big part of the sustainability challenge, and thus a huge opportunity. The construction and operations of buildings account for 40% of global energy use, 30% of energy-related GHG emissions, approximately 12% of water use, nearly 40% of waste, and employs 10% of the workforce.<\/p>\n","protected":false},"author":3,"featured_media":25830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[279],"tags":[135,124,136,134],"class_list":["post-25802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-july-august-2019","tag-energy-climate","tag-featured-articles","tag-impact-investing","tag-sustainable-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Case for Investing in Sustainable Buildings - Green Money Old version<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Case for Investing in Sustainable Buildings - Green Money Old version\" \/>\n<meta property=\"og:description\" content=\"Buildings are a big part of the sustainability challenge, and thus a huge opportunity. The construction and operations of buildings account for 40% of global energy use, 30% of energy-related GHG emissions, approximately 12% of water use, nearly 40% of waste, and employs 10% of the workforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/\" \/>\n<meta property=\"og:site_name\" content=\"Green Money Old version\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cliff.feigenbaum\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-08T16:20:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-26T18:01:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Mosser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cliffgmj\" \/>\n<meta name=\"twitter:site\" content=\"@cliffgmj\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Mosser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/\"},\"author\":{\"name\":\"Michelle Mosser\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba\"},\"headline\":\"The Case for Investing in Sustainable Buildings\",\"datePublished\":\"2019-07-08T16:20:44+00:00\",\"dateModified\":\"2019-08-26T18:01:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/\"},\"wordCount\":2094,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#organization\"},\"image\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg\",\"keywords\":[\"Energy &amp; Climate\",\"Featured Articles\",\"Impact Investing\",\"Sustainable Business\"],\"articleSection\":[\"July\/August 2019 - Sustainable Buildings and Energy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/\",\"name\":\"The Case for Investing in Sustainable Buildings - Green Money Old version\",\"isPartOf\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg\",\"datePublished\":\"2019-07-08T16:20:44+00:00\",\"dateModified\":\"2019-08-26T18:01:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#primaryimage\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg\",\"contentUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg\",\"width\":750,\"height\":500,\"caption\":\"SamAdams-CEO-VertAssetMgmt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/test.greenmoney.com\/2025\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Case for Investing in Sustainable Buildings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#website\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/\",\"name\":\"Green Money Old version\",\"description\":\"Covering Sustainable Business and Investing since 1992\",\"publisher\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/test.greenmoney.com\/2025\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#organization\",\"name\":\"GreenMoney\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2022\/02\/GreenMoney-30th-Logo.png\",\"contentUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2022\/02\/GreenMoney-30th-Logo.png\",\"width\":1201,\"height\":251,\"caption\":\"GreenMoney\"},\"image\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/cliff.feigenbaum\",\"https:\/\/x.com\/cliffgmj\",\"https:\/\/www.linkedin.com\/in\/cliff-feigenbaum-a9b8b44\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba\",\"name\":\"Michelle Mosser\",\"sameAs\":[\"http:\/\/brandnature.net\"],\"url\":\"https:\/\/test.greenmoney.com\/2025\/author\/michelle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Case for Investing in Sustainable Buildings - Green Money Old version","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Case for Investing in Sustainable Buildings - Green Money Old version","og_description":"Buildings are a big part of the sustainability challenge, and thus a huge opportunity. The construction and operations of buildings account for 40% of global energy use, 30% of energy-related GHG emissions, approximately 12% of water use, nearly 40% of waste, and employs 10% of the workforce.","og_url":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/","og_site_name":"Green Money Old version","article_publisher":"https:\/\/www.facebook.com\/cliff.feigenbaum","article_published_time":"2019-07-08T16:20:44+00:00","article_modified_time":"2019-08-26T18:01:20+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg","type":"image\/jpeg"}],"author":"Michelle Mosser","twitter_card":"summary_large_image","twitter_creator":"@cliffgmj","twitter_site":"@cliffgmj","twitter_misc":{"Written by":"Michelle Mosser","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#article","isPartOf":{"@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/"},"author":{"name":"Michelle Mosser","@id":"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba"},"headline":"The Case for Investing in Sustainable Buildings","datePublished":"2019-07-08T16:20:44+00:00","dateModified":"2019-08-26T18:01:20+00:00","mainEntityOfPage":{"@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/"},"wordCount":2094,"commentCount":1,"publisher":{"@id":"https:\/\/test.greenmoney.com\/2025\/#organization"},"image":{"@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#primaryimage"},"thumbnailUrl":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg","keywords":["Energy &amp; Climate","Featured Articles","Impact Investing","Sustainable Business"],"articleSection":["July\/August 2019 - Sustainable Buildings and Energy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/","url":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/","name":"The Case for Investing in Sustainable Buildings - Green Money Old version","isPartOf":{"@id":"https:\/\/test.greenmoney.com\/2025\/#website"},"primaryImageOfPage":{"@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#primaryimage"},"image":{"@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#primaryimage"},"thumbnailUrl":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg","datePublished":"2019-07-08T16:20:44+00:00","dateModified":"2019-08-26T18:01:20+00:00","breadcrumb":{"@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#primaryimage","url":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg","contentUrl":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2019\/07\/SamAdams-CEO-VertAssetMgmt.jpg","width":750,"height":500,"caption":"SamAdams-CEO-VertAssetMgmt"},{"@type":"BreadcrumbList","@id":"https:\/\/test.greenmoney.com\/2025\/the-case-for-investing-in-sustainable-buildings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/test.greenmoney.com\/2025\/"},{"@type":"ListItem","position":2,"name":"The Case for Investing in Sustainable Buildings"}]},{"@type":"WebSite","@id":"https:\/\/test.greenmoney.com\/2025\/#website","url":"https:\/\/test.greenmoney.com\/2025\/","name":"Green Money Old version","description":"Covering Sustainable Business and Investing since 1992","publisher":{"@id":"https:\/\/test.greenmoney.com\/2025\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/test.greenmoney.com\/2025\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/test.greenmoney.com\/2025\/#organization","name":"GreenMoney","url":"https:\/\/test.greenmoney.com\/2025\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/test.greenmoney.com\/2025\/#\/schema\/logo\/image\/","url":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2022\/02\/GreenMoney-30th-Logo.png","contentUrl":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2022\/02\/GreenMoney-30th-Logo.png","width":1201,"height":251,"caption":"GreenMoney"},"image":{"@id":"https:\/\/test.greenmoney.com\/2025\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cliff.feigenbaum","https:\/\/x.com\/cliffgmj","https:\/\/www.linkedin.com\/in\/cliff-feigenbaum-a9b8b44\/"]},{"@type":"Person","@id":"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba","name":"Michelle Mosser","sameAs":["http:\/\/brandnature.net"],"url":"https:\/\/test.greenmoney.com\/2025\/author\/michelle\/"}]}},"_links":{"self":[{"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/posts\/25802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/comments?post=25802"}],"version-history":[{"count":0,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/posts\/25802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/media\/25830"}],"wp:attachment":[{"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/media?parent=25802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/categories?post=25802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/tags?post=25802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}