{"id":23234,"date":"2018-12-03T14:58:14","date_gmt":"2018-12-03T19:58:14","guid":{"rendered":"https:\/\/test.greenmoney.com\/2025\/?p=23234"},"modified":"2019-02-27T13:44:55","modified_gmt":"2019-02-27T18:44:55","slug":"its-time-to-invest-in-her","status":"publish","type":"post","link":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/","title":{"rendered":"It\u2019s Time to Invest in Her"},"content":{"rendered":"<div class=\"landing-links\"><a href=\"https:\/\/test.greenmoney.com\/2025\/december-issue-2018\"> &gt;&gt; Back to December 2018<\/a><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23267\" src=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/PaxWorld_Logo_11.2018.png\" alt=\"\" width=\"425\" height=\"123\" srcset=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/PaxWorld_Logo_11.2018.png 1843w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/PaxWorld_Logo_11.2018-300x87.png 300w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/PaxWorld_Logo_11.2018-768x222.png 768w, https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/PaxWorld_Logo_11.2018-1024x296.png 1024w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><em>(Joe is\u00a0<em class=\"\">pictured with Sallie Krawcheck, Chair, Pax Ellevate Mgmt. and Ellevate Network<\/em>)<\/em><\/p>\n<p>We are in a moment. The moment of Time\u2019s Up and #MeToo. The moment of women\u2019s marches. The moment of Harvey Weinstein and Justice Kavanaugh. The moment when more women than ever before have been elected to public office. It\u2019s also the moment when investors have an historic opportunity to become a powerful force for advancing gender equality across the globe.<\/p>\n<p>We need to build on the tumult of the last 12 months and make 2019 the year when corporations and financial markets turn decisively against gender discrimination and inequality, declaring quite simply that it is no longer acceptable. <strong>We need to make 2019 <em>the year of investing in women<\/em>.<\/strong><\/p>\n<p>I\u2019m convinced that we can persuade corporations and financial markets to take this leap. First, because the data is overwhelming: Where women are better represented in corporate leadership, businesses simply perform better<span class=\"foot-small\">[1]<\/span>. Gender diverse teams deliver better results than homogeneous ones. Case closed. Full stop.<\/p>\n<p>Also, there is powerful evidence that women, millennials and others want to invest in companies with gender-diverse leadership<span class=\"foot-small\">[2]<\/span>. When it comes to unequal pay, or non-diverse leadership teams, or discrimination and violence against women, growing numbers of investors want their money to be part of the solution rather than part of the problem.<\/p>\n<p><!-- \/212189234\/inarticle --><\/p>\n<div id='div-gpt-ad-1622053269469-0' class=\"ad-float-left\"><script>\ngoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1622053269469-0'); });\n<\/script><\/div>\n<p>There is also a strong risk argument for gender lens investing (GLI). First, there is research suggesting that women sometimes approach risk differently than men and that gender diverse leadership teams can help companies lower risk<span class=\"foot-small\">[3]<\/span>. But just as importantly, there is Investing 101 and the core principle that investment portfolios must be diversified \u2014 that overweighting certain asset classes or other factors (equities vs. fixed income, domestic vs. foreign stocks, developed vs. emerging markets, large cap vs. small cap, one region\/sector vs. others, etc.) creates greater risk. If so, and given overwhelming evidence of the performance advantages associated with gender-diverse leadership teams, why would anyone want to overweight their investment portfolio toward men?<\/p>\n<p><strong>It\u2019s time to put the diversity in diversification.<\/strong> Gender lens investing is simply smart investing.<\/p>\n<p>It\u2019s also time to recognize that gender inequality \u2014 where half the human race is subjected to systematic discrimination, oppression and violence \u2014 is the great human rights issue of our time. We are not simply talking about women being underrepresented on boards or earning roughly 20 percent less than men. We are talking about honor killings and genital mutilation and trafficking in young girls. We are talking about legal and de facto discrimination, about gender-based violence, about human rights abuses in supply chains. We are talking about our daughters, our partners, our mothers, our sisters.<\/p>\n<p>Corporations and financial markets are supposed to work for them, too. It is time they did.<\/p>\n<p>As engaged investors, we need to persuade the companies in our investment portfolios to say loudly and clearly: We will no longer tolerate gender inequality \u2014 on our boards, in our executive suites, in our workplaces or in our supply chains. Case closed. Full stop.<\/p>\n<p>This is the task before us \u2014 for 2019 and beyond. Our industry cannot even begin to talk about investing in the transition to a more sustainable global economy unless gender equality is a core component of that transition.<\/p>\n<p><strong>Not incidentally, eradicating gender inequality could help unleash perhaps the greatest period of economic growth in the history of the planet.<\/strong> Research suggests that if women participated in the economy to the same degree as men, it would add $28 trillion to global gross domestic product by 2025 \u2014 equaling the combined output of the United States and China, the two largest economies in the world, <em>every single year<\/em><span class=\"foot-small\">[4]<\/span>.<\/p>\n<p>The smartest companies understand this. They understand that gender diversity is key to other critical business challenges: talent acquisition, workplace culture, the need for innovation. Moreover, companies with more gender diverse leadership teams are more likely to enjoy collateral or derivative benefits in connection with the same: pay equity<span class=\"foot-small\">[5]<\/span>, parental leave<span class=\"foot-small\">[6]<\/span> and other improved benefits<span class=\"foot-small\">[7]<\/span>, plus lower levels of discrimination<span class=\"foot-small\">[8]<\/span>.<\/p>\n<p>The sustainable investing\/ESG industry is where gender lens investing was invented, and we at Impax Asset Management (formerly Pax World Management) have done what we can to spur that effort. Linda Pei and Leslie Christian launched the very first mutual fund in the category, the Women\u2019s Equity Fund, in 1993, which we purchased and began offering in 2006, and which eventually became the Pax Ellevate Global Women\u2019s Leadership Fund in 2014. Like many other sustainable investment firms, we have been voting proxies against all-male board slates for decades, and we\u2019ve engaged in dialogues and filed shareholder resolutions with companies, calling on them to embrace gender diversity on their boards as well as pay equity among male and female employees. In 2010, I made an early attempt to make the business case for gender lens investing in a piece I wrote, <em>\u201cGender Equality as an Investment Concept,\u201d<\/em> which was later published in the <em>Huffington Post<\/em><span class=\"foot-small\">[9]<\/span>. A recent piece by my colleague Julie Gorte, <em>\u201cThe Investment Case for Gender Equality,\u201d<\/em> is among the latest thought leadership on the topic<span class=\"foot-small\">[10]<\/span>. And in 2014, we launched the <em>Pax Global Women\u2019s Leadership Index<\/em>, the first index consisting of the highest-rated companies in the world for advancing women\u2019s leadership. Sallie Krawcheck and I, on behalf of Pax Ellevate, have also petitioned the Securities and Exchange Commission to require companies to report annually on their gender pay ratios, to help close the wage gap.<\/p>\n<p><!-- \/212189234\/InArticle002 --><\/p>\n<div id='div-gpt-ad-1622053479374-0' class=\"ad-float-left\"><script>\ngoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1622053479374-0'); });\n<\/script><\/div>\n<p>We have been in the thick of this fight, but many others have made significant contributions as well, from the <em>Thirty Percent Coalition\u2019s<\/em> work on board diversity to the <em>Criterion Institute\u2019s 2015 roadmap for the future direction of GLI<\/em><span class=\"foot-small\">[11]<\/span>, to those who have come out with new investment strategies, the number of which has quadrupled over the past four years<span class=\"foot-small\">[12]<\/span>. <em>Veris Wealth Partners<\/em>, another leader in the space, notes that during the 12-month period ending June 30, 2018, investors <em>\u201cpoured $2.4 billion into 35 GLI vehicles holding publicly traded securities \u2026 a 23-fold increase from $100 million just four years ago.\u201d<\/em> Already there is evidence of impact: The same Veris report notes that <em>\u201cGender lens investors are changing corporate priorities and how capital markets value women and girls.\u201d<\/em><\/p>\n<p><strong>We have made progress, but the pace of change remains too slow.<\/strong> It\u2019s time to accelerate.<\/p>\n<p>The sustainable investing industry\u2019s focus on climate change has led to the groundbreaking work of <em>CERES<\/em>, the <em>Carbon Disclosure Project<\/em>, <em>350.or<\/em>g, the <em>Task Force on Climate-related Financial Disclosures (TCFD)<\/em>, along with a host of low carbon indices, investment vehicles and related initiatives. With government largely on the sidelines (at least in the U.S.), our industry has helped assure that climate change solutions will emerge from the private sector \u2014 from corporations and financial markets \u2014 instead.<\/p>\n<p><strong>It is time to bring the same energy and sense of urgency to gender equality that we have brought to the climate crisis.<\/strong> Just as we have focused on our carbon footprint, so must we focus on our gender footprint. Just as we have advanced fossil fuel free investment strategies, so should we advance discrimination-free and gender-based violence-free strategies. Just as we have made the business and economic case for solving the climate crisis, so must we make the business and economic case for ending gender inequality. All investment advisors, all asset managers, should develop strategies for integrating a gender lens into their work. If we do this, companies and capital markets will eventually respond, and change will come. Now is the time. In fact, Time\u2019s Up.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Article by Joe Keefe<\/strong>, President and CEO of Pax World Funds (<a href=\"https:\/\/paxworld.com\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/paxworld.com<\/a>) and President of its investment adviser, Impax Asset Management LLC, formerly Pax World Management LLC, as well as CEO of its majority-owned subsidiary, Pax Ellevate Management LLC. An advocate for investing in women, Joe has written and spoken widely on the critical role that gender diversity plays in long-term business success. Under Joe\u2019s leadership, Pax Ellevate Management launched the Pax Ellevate Global Women\u2019s Leadership Fund, the first mutual fund to invest in companies that invest in women. <\/em><\/p>\n<p><em>He co-founded the Thirty Percent Coalition and was the first chair of its institutional investor committee, whose work has led to women joining more than 100 previously non-diverse boards. He is Co-Chair of the Leadership Group for the Women\u2019s Empowerment Principles, and in 2014 he received the Women\u2019s Empowerment Principles Leadership Award at the United Nations. Joe is a former board chair of the Women Thrive Alliance, a global organization that worked to achieve gender equality. Financial Times named him one of its 10 \u201ctop feminist men\u201d in 2015 for helping women succeed in business. In 2018, Barron\u2019s named Joe one of the \u201c20 Most Influential People in Sustainable Investing\u201d for his work to advance gender equality.<\/em><\/p>\n<p><strong>Article Notes<\/strong><\/p>\n<p>[1] Joseph Keefe and Sallie Krawcheck, Impax Asset Management, \u201cInvesting in Women Is Smart Investing,\u201d Oct. 2018.<\/p>\n<p>[2] Sylvia Ann Hewlett and Andrea Turner Moffitt with Melinda Marshall, Center for Talent and Innovation, \u201cHarnessing the Power of the Purse: Female Investors and Global Opportunities for Growth,\u201d 2014<\/p>\n<p>[3] Catalyst, \u201cWhy Diversity and Inclusion Matter,\u201d Aug. 2018 &#8211; <a href=\"https:\/\/www.catalyst.org\/knowledge\/why-diversity-and-inclusion-matter\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.catalyst.org\/knowledge\/why-diversity-and-inclusion-matter<\/a><\/p>\n<p>[4] McKinsey &amp; Company, \u201cThe Power of Parity: How Advancing Women\u2019s Equality Can Add $12 Trillion to Global Growth,\u201d Sept. 2015<\/p>\n<p>[5] CNBC, \u201cCompanies with More Female Executives Make More Money\u2014Here\u2019s Why,\u201d March 2018 &#8211; <a href=\"https:\/\/www.cnbc.com\/2018\/03\/02\/why-companies-with-female-managers-make-more-money.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cnbc.com\/2018\/03\/02\/why-companies-with-female-managers-make-more-money.html<\/a><\/p>\n<p>[6] The Peterson Institute, \u201cIs Gender Diversity Profitable? Evidence from a Global Survey,\u201d Feb. 2016 &#8211; <a href=\"https:\/\/piie.com\/system\/files\/documents\/wp16-3.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/piie.com\/system\/files\/documents\/wp16-3.pdf<\/a><\/p>\n<p>[7] Select International, \u201c7 Reasons To Hire Women Leaders,\u201d 2018 &#8211; <a href=\"http:\/\/www.selectinternational.com\/blog\/7-reasons-to-hire-women-leaders\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.selectinternational.com\/blog\/7-reasons-to-hire-women-leaders<\/a><\/p>\n<p>[8] The Peterson Institute, \u201cIs Gender Diversity Profitable? Evidence from a Global Survey,\u201d Feb. 2016 &#8211; <a href=\"https:\/\/piie.com\/system\/files\/documents\/wp16-3.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/piie.com\/system\/files\/documents\/wp16-3.pdf<\/a><\/p>\n<p>[9] <a href=\"https:\/\/www.huffingtonpost.com\/joe-keefe\/gender-equality-as-an-inv_b_5700228.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.huffingtonpost.com\/joe-keefe\/gender-equality-as-an-inv_b_5700228.html<\/a><\/p>\n<p>[10] <a href=\"https:\/\/paxworld.com\/the-investment-case-for-gender-equality-new\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/paxworld.com\/the-investment-case-for-gender-equality-new<\/a><\/p>\n<p>[11] Criterion Institute, \u201cThe State of the Field of Gender Lens Investing,\u201d Oct. 2015<\/p>\n<p>[12] Veris Wealth Partners, \u201cGender Lens Investing: Bending the Arc of Finance for Women &amp; Girls,\u201d Oct. 2018 &#8211; <a href=\"https:\/\/www.veriswp.com\/research\/gli-bending-arc-of-finance-women\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.veriswp.com\/research\/gli-bending-arc-of-finance-women<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As engaged investors, we need to persuade the companies in our investment portfolios to say loudly and clearly: We will no longer tolerate gender inequality \u2014 on our boards, in our executive suites, in our workplaces or in our supply chains. Our industry cannot even begin to talk about investing in the transition to a more sustainable global economy unless gender equality is a core component of that transition. Eradicating gender inequality could help unleash perhaps the greatest period of economic growth in the history of the planet.<\/p>\n","protected":false},"author":3,"featured_media":23266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[252],"tags":[124,136,134],"class_list":["post-23234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-december-2018-greenmoneys-2019-outlook","tag-featured-articles","tag-impact-investing","tag-sustainable-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s Time to Invest in Her - Green Money Old version<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s Time to Invest in Her - Green Money Old version\" \/>\n<meta property=\"og:description\" content=\"As engaged investors, we need to persuade the companies in our investment portfolios to say loudly and clearly: We will no longer tolerate gender inequality \u2014 on our boards, in our executive suites, in our workplaces or in our supply chains. Our industry cannot even begin to talk about investing in the transition to a more sustainable global economy unless gender equality is a core component of that transition. Eradicating gender inequality could help unleash perhaps the greatest period of economic growth in the history of the planet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/\" \/>\n<meta property=\"og:site_name\" content=\"Green Money Old version\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cliff.feigenbaum\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-03T19:58:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-27T18:44:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Mosser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cliffgmj\" \/>\n<meta name=\"twitter:site\" content=\"@cliffgmj\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Mosser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/\"},\"author\":{\"name\":\"Michelle Mosser\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba\"},\"headline\":\"It\u2019s Time to Invest in Her\",\"datePublished\":\"2018-12-03T19:58:14+00:00\",\"dateModified\":\"2019-02-27T18:44:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/\"},\"wordCount\":1675,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#organization\"},\"image\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg\",\"keywords\":[\"Featured Articles\",\"Impact Investing\",\"Sustainable Business\"],\"articleSection\":[\"December 2018 - GreenMoney's 2019 Outlook\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/\",\"name\":\"It\u2019s Time to Invest in Her - Green Money Old version\",\"isPartOf\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg\",\"datePublished\":\"2018-12-03T19:58:14+00:00\",\"dateModified\":\"2019-02-27T18:44:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#primaryimage\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg\",\"contentUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg\",\"width\":750,\"height\":500,\"caption\":\"Joe Keefe with Sallie Krawcheck, CEO, Ellevest\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/test.greenmoney.com\/2025\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It\u2019s Time to Invest in Her\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#website\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/\",\"name\":\"Green Money Old version\",\"description\":\"Covering Sustainable Business and Investing since 1992\",\"publisher\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/test.greenmoney.com\/2025\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#organization\",\"name\":\"GreenMoney\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2022\/02\/GreenMoney-30th-Logo.png\",\"contentUrl\":\"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2022\/02\/GreenMoney-30th-Logo.png\",\"width\":1201,\"height\":251,\"caption\":\"GreenMoney\"},\"image\":{\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/cliff.feigenbaum\",\"https:\/\/x.com\/cliffgmj\",\"https:\/\/www.linkedin.com\/in\/cliff-feigenbaum-a9b8b44\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba\",\"name\":\"Michelle Mosser\",\"sameAs\":[\"http:\/\/brandnature.net\"],\"url\":\"https:\/\/test.greenmoney.com\/2025\/author\/michelle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"It\u2019s Time to Invest in Her - Green Money Old version","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"It\u2019s Time to Invest in Her - Green Money Old version","og_description":"As engaged investors, we need to persuade the companies in our investment portfolios to say loudly and clearly: We will no longer tolerate gender inequality \u2014 on our boards, in our executive suites, in our workplaces or in our supply chains. Our industry cannot even begin to talk about investing in the transition to a more sustainable global economy unless gender equality is a core component of that transition. Eradicating gender inequality could help unleash perhaps the greatest period of economic growth in the history of the planet.","og_url":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/","og_site_name":"Green Money Old version","article_publisher":"https:\/\/www.facebook.com\/cliff.feigenbaum","article_published_time":"2018-12-03T19:58:14+00:00","article_modified_time":"2019-02-27T18:44:55+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg","type":"image\/jpeg"}],"author":"Michelle Mosser","twitter_card":"summary_large_image","twitter_creator":"@cliffgmj","twitter_site":"@cliffgmj","twitter_misc":{"Written by":"Michelle Mosser","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#article","isPartOf":{"@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/"},"author":{"name":"Michelle Mosser","@id":"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba"},"headline":"It\u2019s Time to Invest in Her","datePublished":"2018-12-03T19:58:14+00:00","dateModified":"2019-02-27T18:44:55+00:00","mainEntityOfPage":{"@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/"},"wordCount":1675,"commentCount":0,"publisher":{"@id":"https:\/\/test.greenmoney.com\/2025\/#organization"},"image":{"@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#primaryimage"},"thumbnailUrl":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg","keywords":["Featured Articles","Impact Investing","Sustainable Business"],"articleSection":["December 2018 - GreenMoney's 2019 Outlook"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/","url":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/","name":"It\u2019s Time to Invest in Her - Green Money Old version","isPartOf":{"@id":"https:\/\/test.greenmoney.com\/2025\/#website"},"primaryImageOfPage":{"@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#primaryimage"},"image":{"@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#primaryimage"},"thumbnailUrl":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg","datePublished":"2018-12-03T19:58:14+00:00","dateModified":"2019-02-27T18:44:55+00:00","breadcrumb":{"@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#primaryimage","url":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg","contentUrl":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2018\/11\/Joe-Keefe-Sallie-K.1.jpg","width":750,"height":500,"caption":"Joe Keefe with Sallie Krawcheck, CEO, Ellevest"},{"@type":"BreadcrumbList","@id":"https:\/\/test.greenmoney.com\/2025\/its-time-to-invest-in-her\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/test.greenmoney.com\/2025\/"},{"@type":"ListItem","position":2,"name":"It\u2019s Time to Invest in Her"}]},{"@type":"WebSite","@id":"https:\/\/test.greenmoney.com\/2025\/#website","url":"https:\/\/test.greenmoney.com\/2025\/","name":"Green Money Old version","description":"Covering Sustainable Business and Investing since 1992","publisher":{"@id":"https:\/\/test.greenmoney.com\/2025\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/test.greenmoney.com\/2025\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/test.greenmoney.com\/2025\/#organization","name":"GreenMoney","url":"https:\/\/test.greenmoney.com\/2025\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/test.greenmoney.com\/2025\/#\/schema\/logo\/image\/","url":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2022\/02\/GreenMoney-30th-Logo.png","contentUrl":"https:\/\/test.greenmoney.com\/2025\/wp-content\/uploads\/2022\/02\/GreenMoney-30th-Logo.png","width":1201,"height":251,"caption":"GreenMoney"},"image":{"@id":"https:\/\/test.greenmoney.com\/2025\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cliff.feigenbaum","https:\/\/x.com\/cliffgmj","https:\/\/www.linkedin.com\/in\/cliff-feigenbaum-a9b8b44\/"]},{"@type":"Person","@id":"https:\/\/test.greenmoney.com\/2025\/#\/schema\/person\/f8ac105643390eb0d657dfac9c1a72ba","name":"Michelle Mosser","sameAs":["http:\/\/brandnature.net"],"url":"https:\/\/test.greenmoney.com\/2025\/author\/michelle\/"}]}},"_links":{"self":[{"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/posts\/23234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/comments?post=23234"}],"version-history":[{"count":0,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/posts\/23234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/media\/23266"}],"wp:attachment":[{"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/media?parent=23234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/categories?post=23234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.greenmoney.com\/2025\/wp-json\/wp\/v2\/tags?post=23234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}