Tag: Featured Articles

Building big business from climate-fueled disasters

By John Howell, Climate & Capital Media

Why the damage from extreme weather is a profit center, and not a risk for insurers.

John Howell-Climate Capital & Media partnershipHere is a climate finance riddle. Why are insurance companies posting record profits even as climate-related losses from natural disasters reach historic highs?

Despite a $182 billion price tag for losses due to weather-related disasters in the US last year, property and casualty insurers reported a near-doubling of their earnings over 2023. After-tax profits of the industry totaled $171 billion last year, compared to $92 billion the previous year. Last year was also an especially good one for home insurers, who booked the first aggregate underwriting profit on home insurance since 2019.

The reinsurance industry is also doing more than just fine, reports Peter McKillop, founder and CEO of Climate & Capital Media. The world’s biggest reinsurers — Munich ReSwiss ReHannover Re, and SCOR — collectively reported a record $13 billion in earnings last year, according to Moody’s. “Climate disaster is good business for banks and insurers,” he concludes.

Wait! I Thought the Climate was Bad for Insurers

The answer to this apparent contradiction is simple, as millions of Americans are now discovering. Cash-flush insurers like State Farm are raising premiums faster than claims are rising, while reducing their exposure in high-risk areas.

In other words, your loss is their gain. In the industry, it is referred to as the “insurance cycle.” The insurance cycle is a phenomenon that has been understood since at least the 1920s. But now rising climate-related property damage is exacerbating the cycle. American premium holders are now experiencing the portion of the cycle when insurers tighten their underwriting standards and sharply raise premiums after a period of growing underwriting losses.


Insurance Cycle graph - Climate & Capital Media


The “Insurance Cycle”

During a hypothetical “soft” period in the cycle (see above), premiums are low, the capital base is high, and competition is high. Premiums continue to fall as insurers take greater risks to compete or risk losing business in the long term.

Then, catastrophe strikes, such as this year’s firestorms in Los Angeles. At this point, the market hardens, as premiums soar and underwriters either reduce risk or pull out altogether, as many insurers have done in high climate risk states like Florida, Louisiana, and California.

In California, companies are protecting their bottom lines by simply pulling coverage, as they assess the $40 billion cost of wildfires earlier this year. As competition shrinks, rates rise, and profitability returns. This occurred after Hurricane Katrina devastated a swath of the US Gulf Coast in 2005, when riskier, less well-capitalized insurers filled the void left by departing insurers. The Insurance cycle starts again.

Insurers have another huge advantage. They can sell their “risk” through the sale of their insurance positions to giant, mostly European-based “reinsurers.”

So far, at least, increased losses due to climate change have not busted the cycle.

Endless Damage

But how long can property and business owners bear a cycle of endlessly increasing premiums, or having policies cancelled? Worldwide, weather disasters in 2024 resulted in an estimated $320 billion in insured losses, about 30 percent more than the previous year. In evaluating overall economic losses due to weather events, estimates range from $500 billion to $2 trillion in such losses over the past decade.

Catastrophe Bonds

Given such enormous numbers, where can insurers and reinsurers look for future profits? Why, sell bonds focused on catastrophe, of course. Catastrophe bonds or “CAT bonds” are the hottest product in the industry because they allow the insurance company to transfer some of the risk to investors. In that way, they are a bit like corporate high-yield or “junk bonds.” Mostly, institutional investors accept greater risk for a greater yield, but with CAT bonds, the risk is catastrophic property loss, rather than a company going bankrupt. CAT bonds also have a unique feature in that they are more correlated to weather patterns than business cycles.

Kaching!

It is then no surprise that catastrophe bond issuance is on track to be the second-largest year ever for the products since their introduction in 1994. This year, in the first six months, more than $15 billion in new CAT bonds have been issued, with another $1.8 billion in the market pipeline. In all, $16.8 billion of CAT bonds will have been issued by the end of June, just shy of last year’s record of $17.6 billion.

When you combine the benefits of the insurance cycle and the boom in CAT bonds, escalating climate-related property damage is big business. In 2024, the US experienced $27 billion in weather and climate-related disasters of over $1 billion or more, including 17 severe storm events, five hurricanes, one wildfire, one drought, one flood, and two winter storms. The overall price tag, $183 billion, is the fourth highest on record. When considering the period since 1980, the US has endured 403 weather and climate disasters that individually have reached $1 billion or more. The cumulative cost: more than $2.9 trillion. That is a lot of new business.

Rosy Growth Prospects for Rising Property Damage

This year is also expected to be a very fine vintage. Insured losses from natural catastrophes are well on their way to record levels, and hurricane season is expected to be very fruitful. Longer term, the prospects are even greater. A report by Swiss Re Institute projects that a combination of growing population, unrelenting urban sprawl, and increased climate damage will supercharge risks, leading to higher premiums and greater issuance of CAT bonds. Like last year, says Swiss Re, severe thunderstorms, floods, and wildfires will be the main drivers behind surging property loss.

And the future looks bright (for insurers) who are modeling long-term disaster growth to grow 5%–7% annually.

Globally, it’s the same story. Over the last 30 years, the total cost of insured losses from natural catastrophes has grown at a faster pace than the global economy, more than doubling relative to global gross domestic product since 1994, according to a Zurich Insurance report.

Build More Now

And in a masterpiece of greenwashing, Swiss Re ignores the potential profit of being masters of disaster and instead “highlights the ‘urgent need for action from governments, insurers, and communities to collaboratively build climate resilience.” Which, of course, needs to be insured and funded with CAT bonds!

And that is just what insurers are doing as they advise clients on how to profit from a 3°C world, notes McKillop. “Today, it’s about managing risk for the wealthy and mining new revenue streams from the wreckage. If extreme weather is inevitable, why not make money off the fallout?”

Welcome to disaster capitalism.

 

Article reprinted with Permission as part of GreenMoney’s ongoing collaboration with Climate and Capital Media.

Article by John Howell, Finance Editor for Climate & Capital Media and a partner in his family agri-business firm in Missouri. John is a writer, editor, and broadcaster who advises on communications and media strategy. He was co-founder, editorial director, and chief of thought leadership for 3BL Media, for which he managed all original editorial content, wrote, and edited newsletters, and created the Brands Taking Stands initiative. He has worked as an editor and contributor for Elle, Artforum, and High Times magazines, developed new media for Hearst Magazines, and created communications for Calvin Klein, Polo/Ralph Lauren, and The Body Shop. He lives and works in New Hampshire and Maine.

 

Energy & Climate, Featured Articles, Sustainable Business

Rewriting the narrative of Climate Change: from sacrifice to opportunity

By Will Wiseman, Climatize

Aerial Photography of the 2019 Global Climate strike in Barcelona, Spain

Will Wiseman, cofounder ClimatizeWhen Alba Forns (Co-Founder and COO) and I, Will Wiseman (Co-Founder and CEO), started Climatize, we didn’t want to build another investing platform. After joining 100,000 people at the 2019 Global Climate strikes, we felt the power of being part of a movement. But in that moment, we realized we’d all go home, and the next day, nothing would change. If cardboard signs were our strongest tool, it showed just how much was missing.

How could we rethink our collective power and direct it toward the causes we care about? We envisioned an investment platform where each person in that movement could put their money to work building what we wanted: more renewable energy and fewer emissions. However, most options were narrow and lacked true transparency. Was it too much to ask to see exactly where my money was going?

As renewable energy engineers, Alba and I saw a gap in the U.S. renewables funding ecosystem that needed solving, as the IEA reflected on its 2023 report: “Small-scale renewable energy projects often face significant financing barriers, as traditional investors and banks prefer larger utility-scale projects that offer lower transaction costs per MW and higher returns¹.” Meanwhile, smaller, community-focused projects (the ones with local impact) kept getting left behind. Might we solve both problems in one move?

In just over two years, that vision has become real: more than $9 million has been invested via Climatize, helping fund 19 solar, battery storage, energy efficiency and EV charging projects across the U.S. This was all possible thanks to a small but rapidly growing community of over 2,300 investors (+202% YoY) who decided to Climatize their portfolio.

Powering Up Climate Action Through Renewable Energy Investing

Climatize has hosted a range of investment offerings, with many more on the way. Each project is vetted by our team, who bring deep experience in renewable energy engineering, finance, and law to evaluate the project’s potential to deliver returns and emissions impact. To date, all projects have been repaid in full and on time; however, past performance does not guarantee future results. This intersectional mission is why we are here: to make impact investing easy and trustworthy for everyone.

These projects are as real as it gets – from solar installations on farms in Tennessee to micro-grids in Georgia, from energy efficiency upgrades at low-income homes in New England to EV chargers at California community markets, just to name a few. And the list keeps growing.

These offerings aren’t just numbers on a progress bar. They’re projects that cut energy bills for families and businesses, provide backup power during outages for communities, and help remote and rural areas become more resilient to extreme weather and rising energy costs. The true value materializes after the funding goals are met and installations are complete – when you see your money in action, generating a positive impact on people’s lives. That’s what makes Climatize unique.

I think of Joshua Dowdy, owner of Liberty Hill Farms and an Army veteran. During a recent visit to the projects, he shared how his solar installation transformed his farm, boosting energy independence and turning him into a local clean energy pioneer. You can watch our Climate Conversation #1 with Joshua below. His story is just one example of the resilience and community impact made possible by all the investors who chose to back their renewable energy projects.

POWERED with Joshua Dowdy on Installing Solar in Rural America

For me and the team, Climatize keeps showing that the renewable energy ecosystem works and is ready to scale. One important reminder here: Over 95% of new energy generators waiting to be interconnected in 2024 are zero-carbon resources like solar, wind, and battery storage².

So, Why Should Anyone Care?

We want to reframe climate change from a narrative of sacrifice to one of opportunity.

At this point, we all know that climate change isn’t a threatening future problem, but a concerning reality that’s shaping our everyday lives right now. Just look at the recent floods in Texas, which took more than 120 lives.

The National Oceanic and Atmospheric Administration (NOAA), highlighted dramatic alterations in the way weather changes patterns behave from one extreme to another in shorter periods, how our food systems’ productions struggle to keep up and how this affects the quality of their final products³, and in the rising costs that are impacting our current lives. But if you’re reading GreenMoney, then we’re preaching to the choir.

Another success story is MB Reps, an auto shop in Nashville, Georgia. Their solar and battery system, funded through Climatize, became a lifeline during Hurricane Helene. When the town lost power for seven days, they kept cooling and cold storage running for food and medicine, turning their project into a community resilience hub.

Shifting Gears to Solar, a $143,000 solar and battery storage system on MB Reps’ roof – photo courtesy of Climatize

For many people, climate change feels urgent, yet it’s easy to feel powerless to make a real difference. Figuring out where to start can be overwhelming. But your choices do matter. Research shows that individual decisions can play a significant role in reducing emissions and shaping energy systems4. So, every action we take could help drive us closer to a cleaner, more resilient future. We can look at climate change as an opportunity to make our lives more efficient, connected, and sustainable.

Can Anyone Get Started in Impact Investing?

Investing in renewable energy projects is a way to empower the energy transition. As Jigar Shah, former Director of DOE Loan Programs Office, said: Accelerating climate wealth means more than just founding startups and raising venture capital. It means giving everyone the ability to build wealth by investing in the economy we all want to live in.”

For a long time, putting your money to work this way felt out of reach because of high minimums, accreditation rules, and complex terms. Not anymore. New tools like regulation crowdfunding and climate-focused options make it possible for more people to participate directly.

On Climatize, you can choose project offerings that align with your goals, starting at just a $10 minimum.

If you would like to try Climatize, it’s important to know that investing through our platform is a regulated process. As a potential investor, you’ll need to provide your Social Security Number and other basic information to verify your identity and your investment capacity, just like any other brokerage. Data security is important to us, and that’s why we take our gatekeeping role seriously. You can read our Privacy Policy to see how we safeguard your data. We are with you every step of the process.

Are You Ready to Climatize?

We know getting started can feel intimidating. That’s why we created a free guide that breaks down what impact investing means, how Climatize works, and what to expect. We are not asking for anything, just giving you value. This isn’t charity. You can download it from the specific landing page we set for the GreenMoney readers.

We are not done here. We will be back in the next issue with an infographic and a map showing all the funded projects, plus deeper dives into some of the most inspiring success stories from Climatize. We welcome anyone to be part of this journey towards the energy transition. Spread the word. Stay tuned.

 

Article by Will Wiseman, CEO & Co-Founder of Climatize. Will has over a decade of experience in renewable energy, particularly solar, having operated in every role, including finance, engineering, project management, and construction, where he personally built 15 solar farms. He holds a Double MSc in Renewable Energy Engineering from KTH, the Royal Institute of Technology.

After joining the 2019 Global Climate Strikes, Will quickly learned that while many people view climate change as an urgent problem, they often feel powerless to make a difference. From this observation he founded Climatize which makes it incredibly simple to invest in renewable energy projects across the US with as little as $10 while earning up to 10% in annual interest. As the CEO of Climatize, Will has built a community of over 2,300 investors who have invested over $9,400,000 in 19 solar, battery storage and energy efficiency projects in 9 states. 

In 2024 Climatize won the Keeling Curve Prize in the Finance category, in 2023 Will was selected among the Forbes 30 Under 30 honorees in the Social Impact category and in 2022 he was selected among the Young Global Changers by the World Policy Forum. His work at Climatize has been featured in the Wall Street Journal, Forbes and Fast Company’s World Changing Ideas list.

His goal is to fund $1 billion per year of renewable energy projects within 5 years. Together with the team at Climatize, he’s building the financial network for climate action that will enable anyone to invest in any renewable energy project from anywhere in the world.  

 

 

Article Footnotes:

1  https://www.iea.org/reports/renewables-2023

2  https://emp.lbl.gov/publications/queued-2024-edition-characteristics#:~:text=The%20amount%20of%20new%20electric,wind%2C%20and%20battery%20storage

3  https://www.climate.gov/news-features/blogs/beyond-data/2024-active-year-us-billion-dollar-weather-and-climate-disasters

4 https://www.sciencedirect.com/science/article/pii/S2590332223003548

Energy & Climate, Featured Articles, Impact Investing, Sustainable Business

Investing in Ocean Resilience: a sea change in climate finance

By Karen Sack, Ocean Risk and Resilience Action Alliance

Above image: Kunduchi, Tanzania – photo courtesy of ORRAA

Karen Sacks, ED and president, Ocean Risk and Resilience Action AllianceA Turning Tide in Climate Finance

A regenerative and sustainable blue economy represents a trillion-dollar frontier investment opportunity with the potential to generate significant returns for investors while advancing social and environmental goals.

The importance of coastal and ocean ecosystems to the global economy cannot be overstated. Coastal regions are home to almost half of all economic activity and 40 percent of the world’s population. Coastal floods and storm surge already cost the world between USD$10-40 billion dollars a year, projected to reach USD$1 trillion annually by 2050, yet less than one percent of climate finance is invested into coastal nature-based solutions.

The Ocean is living capital and a highly undervalued asset class. When we invest in its health, we invest in our own. The cost of inaction far outweighs the price of progress. To turn away from the Ocean is to abandon more than USD$8 trillion in potential value. To embrace its promise is to unlock USD$15.5 trillion in benefits, create 12 million jobs by 2030, and bring greater resilience to nations most in need. Yet the science clearly shows that the window for action is closing fast. That is why we must be patient with capital and impatient with action, delivering investment that reduces risk and drives environmental, economic, social and cultural security. But no one sector can go it alone. It is going to take radical collaboration, from beachfront to boardroom.

Who We Are and Why We’re Here

This is where the Ocean Risk and Resilience Action Alliance (ORRAA) comes in. We are a global coalition of more than 120 partners, including banks, insurers, governments, multilaterals, NGOs, locally led SMEs, and academic institutions. All are committed to a common mission: by 2030, to activate at least USD$500 million in investment into finance and insurance products that build the resilience of 250 million climate-vulnerable coastal people in the Global South, and with a focus on Nature-based Solutions.

Our model works at three interconnected levels. Starting from the ground up, we are building a pipeline of finance and insurance products. We then target the missing middle, bridging policy and capital by strengthening and enabling environments, supporting standards and guidance, and building platforms that bring together investors, communities, project developers, and governments. Finally, we work from the top down to build a capital market for the Ocean — one that blends concessional, philanthropic, and return-seeking capital in ways that align financial incentives with climate and community outcomes. And there are ‘shovel-ready’ investment opportunities right now searching for investors.

Real Projects, Real Impact

Since its inception, ORRAA has been supporting an incubation and innovation marketplace through small and medium-sized grants to locally led, climate, nature and gender-positive projects. This ranges from microinsurance and savings accounts for small-scale fishers, to coral reef parametric insurance, and blue carbon credit systems rooted in local stewardship. In just the past four years, we’ve supported 50 projects in 30 countries through grants totaling USD$20 million, supporting more than 340,000 people and leveraging an additional USD$65 million of investment.

From Principles to Practice

In 2022, ORRAA and partners (including Salesforce, Conservation International, the World Economic Forum, and The Nature Conservancy) launched the High-Quality Blue Carbon Principles and Guidance. These principles are now being adopted globally by developers, investors, and intermediaries as the basis for development, investment and deployment.

High-Quality Blue Carbon Principles and Guidance - ORRABut principles only matter when they’re practiced. That’s why we also developed the High-Quality Blue Carbon Practitioners Guide with Conservation International, released in October 2024, with support from the UK Government’s Blue Planet Fund.

And to solve the supply-demand gap, we’re developing a new digital tool: The Octopus Platform. Powered by Salesforce’s agentic AI and in partnership with 2050 and unveiled at the Blue Economy and Finance Forum (BEFF) in June 2025, the Octopus Platform will be a global marketplace that connects investors, project developers, and SMEs working on ocean solutions, helping ensure the right money meets the right projects.

A Step-change for a Sea-change

Finally, working from the top-down, ORRAA’s Sea Change Impact Financing Facility (SCIFF) is developing financial instruments that bridge the ‘valley of death’ between grant funding and investment-readiness by providing a funnel through which they can progress, leading to bankable propositions and investment opportunities across the capital stack.

Just like a small skiff, or fishing boat, rarely sails alone, the financial instruments being developed are a flotilla working together to deliver the cornerstone elements of a capital market for the Ocean. They include impact funds that invest into Small Island Developing States, a Blue Guarantee Facility, a Blue Bond Accelerator and blended finance vehicle for marine protected areas.

Local fishermen in Indonesia, photo courtesy of ORRAA
Local fishermen in Indonesia, photo courtesy of ORRAA

And through our #BackBlue Ocean Finance commitment, which now includes over USD$3.45 trillion in assets under management, we are providing the Ocean with a seat at the table when finance and insurance decisions are made. Those decisions must include stopping financing destructive activities — and not starting new potentially destructive ones, like deep sea mining — and investing for our common future and long-term financial, social and environmental returns. Institutional investors and asset managers need to mobilize across the capital stack — grants, concessional, patient and return-seeking — mobilizing the development of financial instruments which allow millions, billions and then trillions of dollars to flow.

A Wave of Momentum: UNOC3 and the BEFF

In June 2025, we saw two landmark events: the third United Nations Ocean Conference (UNOC3) in Nice, and the BEFF in Monaco. Together, they signal a new chapter in ocean finance. At the BEFF, over €8.7 billion in public–private and philanthropic investment was committed to 2030, with €1 billion being deployed or investment ready in 2025. Leaders from business, finance, and government outlined a vision for a blue economy that is just, regenerative, and investable.

Then, at UNOC3, the Nice Ocean Action Plan was announced, with key pledges including €1 billion from the European Commission for ocean science and conservation, USD$3.5 billion from development banks to tackle plastic pollution, the creation of the world’s largest marine protected area in French Polynesia, and major funding for ocean governance from Germany, New Zealand, Spain, and Costa Rica. In addition, 19 more countries committed to ratify the High Seas Treaty, bringing us within reach of the 60 needed for it to enter into force, finally offering an international agreement governing the conservation and sustainable use of marine biological diversity in areas beyond national jurisdiction. These binding commitments are reformulating how the global financial system engages with our most vital shared resource.

Mawimbi Seaweed Farming in Kenya, courtesy of ORRAA
Mawimbi Seaweed Farming in Kenya, photo courtesy of ORRAA

Looking Ahead: Toward COP30

As we look to COP30 in November in Brazil, hosted under President Lula’s leadership, we expect that climate, nature and ocean finance will come together in the heart of the Amazon, connecting climate justice, biodiversity, and community resilience. The time is now to shift from viewing the Ocean as a resource to be exploited, to understanding it as a regenerative engine for people and planet.

The wave is building. And it’s going to take all of us — investors, scientists, policymakers, and communities — to ride it together.

 

Article by Karen Sack, executive director and president of Ocean Risk and Resilience Action Alliance (ORRAA). Karen has worked on ocean conservation, law and policy for the past three decades. Karen previously served as CEO of Ocean Unite, co-founded with Sir Richard Branson and José María Figueres. Previously, she held senior roles at The Pew Charitable Trusts and Greenpeace International. Karen has spearheaded global campaigns to secure a new UN high seas biodiversity treaty, establish large marine reserves and end illegal fishing and high seas bottom trawling. She initiated the Global Ocean Commission. Karen is originally from South Africa and now lives in the United States. 

Energy & Climate, Featured Articles, Food & Farming, Impact Investing

Saving our Southern Ocean, one Algae-based Omega 3 supplement at a time

By Ashlan Cousteau, SeaVoir and Voyacy Regen

Above Illustration: Krill don’t produce their own omega-3s; instead, they obtain them by consuming algae, which synthesizes the essential fatty acids. Whales, seals, penguins and countless other species depend on these organisms for survival. 

To the far south, in the icy ancient waters around Antarctica, the largest climate catastrophe in the history of our planet is unfolding, potentially devastating our planet for generations to come, but you’ve probably never heard about it. Krill, the small but mighty lynchpin for the entire Antarctic marine ecosystem and the food that feeds the entire global marine food web, are being taken from their natural habitat at enormous rates primarily for one really stupid reason: the mass production of Omega-3 supplements. Ripped out of the water and away from the diets from keystone species like whales, dolphins, and penguins, these krill are mashed up in massive industrial processors, compressed down into tiny gel capsules destined for the health section of your local pharmacy.

Ashlan and Philippe Cousteau, founders of SeaVoir and Voyacy Regen
Ashlan and Philippe Cousteau – ocean restorationists, filmmakers, founders of SeaVoir and Voyacy Regen

The demand makes total sense: as our planet teeters on the brink of climate catastrophe, human health trends increasingly turn to nature in search of resilience. Omega-3 fatty acids, long hailed for their cardiovascular and cognitive benefits, have sparked massive global demand. Yet the irony could not be starker: in seeking to heal ourselves, we are wreaking havoc on the health of one of Earth’s most critical ecosystems.

But there is another way — an answer that does not come at the cost of abusing the Southern Ocean to trigger ecological collapse. SeaVoir, a pioneering venture in the rising tide of the blue economy co-founded by my husband, Philippe Cousteau, and I, offers a bold, necessary alternative: an algae-based Omega-3 supplement that honors both human wellness and oceanic integrity. In doing so, SeaVoir’s goal is not only to change the supplement industry — we hope to chart a course toward a future where the health of people and the ocean move forward together.

Omega-3 fatty acids — particularly EPA and DHA — have become a cornerstone of the modern health and wellness industry. Their association with heart health, brain development and inflammation reduction has turned them into a multibillion-dollar commodity. But behind each bottle of fish or krill oil lies a troubling reality: ecological devastation.

The production of traditional Omega-3 supplements is heavily dependent on the wholesale slaughter of small pelagic fish and krill. These animals form the foundation of marine food chains, particularly in the Southern Ocean. When we remove them in massive quantities, we don’t just reduce fish stocks — we unravel ecosystems.

Adelie Penguin Colony, photo Philippe Cousteau
Adelie Penguin Colony, Antarctica – photo courtesy of Philippe Cousteau

The consequences are dire. Whales, seals, penguins and countless other species depend on these organisms for survival. Starving krill populations mean starving megafauna. And these are not just cute animals — they are vital actors in the ocean’s carbon cycle. Whales, for example, help fertilize phytoplankton through their waste, encouraging carbon absorption on a planetary scale. Disrupting these relationships weakens one of the world’s most potent natural carbon sinks — the Southern Ocean, which sequesters more atmospheric CO? than any other region on Earth, including the Amazon rainforest.

This isn’t simply an ecological crisis — it’s a climate catastrophe. As ocean temperatures rise and acidity increases, we must preserve and strengthen the biological networks that keep the planet cool. Continuing to extract from these systems to meet wellness demands is both shortsighted and dangerous.

Enter SeaVoir. Born from a confluence of science, sustainability and visionary entrepreneurship, with a healthy dose of our family legacy, SeaVoir reimagines what health and healing can look like in the 21st century. At its core lies a simple but radical idea: the health of our ocean is inseparable from our own.

SeaVoir Wellness Omega 3+ Ultra 60 capsule jar
Photo courtesy of Philippe Cousteau

Drawing inspiration from the legacy of my husband’s grandfather Jacques Cousteau and generations of marine stewardship, SeaVoir was founded on the belief that innovation can and must be restorative. It is not enough to do less harm. In the face of planetary tipping points, our task is to actively heal — both ourselves and the ecosystems we are part of.

SeaVoir’s flagship product is an entirely algae-based Omega-3 supplement. No fish. No krill. Just pure, potent nutrition from the original source of marine Omega-3s — algae. By bypassing the middlemen of the ocean food chain, SeaVoir eliminates the need for extractive harvesting and opens a pathway to scalable, sustainable wellness.

In fact, studies have shown that algae-based Omegas are actually more absorbable and nutrient rich than their traditional fish-krill based counterparts. They don’t contain the nasty aftertaste or fish burps that plague those who take common traditional fish oil Omegas. In every way, SeaVoir’s supplements are the best choice for those who want the numerous benefits that come from Omega 3s.

But this is more than a product. It’s a mission: to create a regenerative relationship with the ocean through science, entrepreneurship, and public education. SeaVoir is not just reducing harm — it is planting the seeds of a blue future.

What makes algae so powerful, is its simplicity. Algae is where Omega-3s originate in the marine food chain. Fish and krill accumulate these fats by eating phytoplankton and microalgae, so SeaVoir decided to go straight to the source.

Cultivated in photobioreactors — controlled, land-based systems that require no ocean harvesting — SeaVoir’s microalgae are grown with minimal water and net-positive carbon outcomes. These closed-loop environments drastically reduce environmental impact compared to fish or krill farming, which are resource-intensive and devastating to surrounding ecosystems.

Moreover, algae cultivation offers significant climate benefits. Algae absorbs CO? as it grows, and its rapid reproduction rates make it a promising avenue for carbon capture.

The implications are vast. By decoupling Omega-3 production from wild ecosystems, SeaVoir offers a restorative alternative that can be scaled globally. This is not a niche substitution — it is a template for how technology and ecology can work in harmony to meet human needs without planetary cost. It also takes a firm step through the door to an exciting and promising future: the restorative blue economy.

The restorative blue economy is an emerging framework that recognizes the ocean as a source of sustainable economic growth. It goes beyond traditional green investments by focusing explicitly on the economic development of marine ecosystems, technologies, and economies in a way that builds ecological health, i.e. no offshore oil and gas.

SeaVoir is a textbook example of what the restorative blue economy aspires to be: profitable, scientifically sound, and regenerative. For impact investors, it ticks every box — delivering a premium consumer product while aligning with ESG (Environmental, Social, Governance) goals. It also represents a key area of growth within climate finance: ocean-based biotech and sustainable aquaculture.

As interest surges in plant-based innovation and marine conservation, SeaVoir stands at the crossroads of both. Investors are beginning to understand that the future of climate solutions doesn’t lie only in forests or solar panels — it lies in the vast, underexplored realm of our ocean. SeaVoir is a beacon for capital that seeks purpose alongside profit.

Today’s consumers are more informed — and more demanding — than ever. We see a growing movement toward clean-label, ethical and sustainable health products. Plant-based alternatives are not just trending — they are becoming standard.

SeaVoir speaks directly to this moment. It offers wellness without compromise. Its algae-based Omega-3s are vegan, non-GMO, mercury-free and sustainably grown. But more importantly, they tell a story — one that connects each capsule to the preservation of whales, krill and the delicate machinery of ocean life.

This storytelling is crucial. Brands that educate and inspire foster deeper consumer trust. SeaVoir’s transparency, ocean advocacy and scientific rigor position it not just as a supplement provider, but as a movement — a choice consumers can feel proud to make.

As awareness of the environmental cost of traditional Omega-3s spreads, SeaVoir’s market position will only strengthen. It is not merely riding the wave of plant-based wellness — it is helping to shape it.

Beyond Omega-3s, SeaVoir sees a future of restorative marine wellness: supplements, skincare, and nutraceuticals that are not only safe and effective but actively beneficial to the planet. It envisions partnerships with climate research institutions, conservation groups, and fellow innovators in the blue economy.

With ambition matched by integrity, SeaVoir seeks to be more than a company — it aims to be a lighthouse. A signal of what’s possible when commerce, science and care for the Earth work together.

At a time when our ocean cries out for stewardship and our climate hangs in delicate balance, SeaVoir offers more than a product — it offers a promise. That we can nourish ourselves without destructive extraction. That health need not come at the price of harm. That innovation, when rooted in ecological integrity, can restore what we’ve broken.

To investors, SeaVoir signals a new frontier — a place where climate solutions, biotechnology and consumer demand converge. To consumers, it offers a choice: to support wellness that is not blind to its origins but deeply connected to them.

As my grandfather-in-law Jacques Cousteau once said, “We forget that the water cycle and the life cycle are one.” SeaVoir remembers. And in remembering, it leads us toward a blue future — vibrant, resilient, and alive.

 

Philippe and Ashlan Cousteau scuba dive, photo courtesy of Philippe CousteauArticle by Ashland and Philippe Cousteau, impact entrepreneurs, ocean restorationists and filmmakers who dedicate their lives to our blue planet across multiple industries.

Ashland and Philippe are the co-founders of Voyacy Regen, a company bringing coastal restoration to commercial scale to regenerate our natural coastal barriers, along with Voyacy Places creating exciting destination-based experiences that engage guests to discover the wonders of the ocean and inspire them to protect and restore it.

The Cousteaus also have two impact wellness brands. SeaVoir offers an Omega 3 supplement made from algae, nature’s source of Omega-3’s (fish and krill get their Omega-3s by eating algae). SeaWeed Naturals combines the powerful benefits of restoratively farmed marine ingredients like seaweed and algae and regeneratively-farmed land ingredients to create a whole new category of Land X Sea Wellness. 

Ashlan and Philippe have produced and starred in multiple award-winning television documentaries for Discovery, Travel Channel, CNN and more. In 2004, Philippe founded EarthEcho International, an environmental education organization dedicated to building a global youth movement to protect and restore our ocean planet which has worked with over 2 million youth in 146 countries.

Energy & Climate, Featured Articles, Impact Investing, Sustainable Business

Investing in the Earth: Natural, Organic and Regenerative Food and Ag Surges in Popularity

By Steve Hoffman, Compass Natural Marketing

Steve Hoffman, Compass NaturalThe market for organic food and agriculture has grown significantly since the National Organic Program was first established in 2001, placing the USDA Certified Organic seal on products that qualify for this distinction. Today, it’s a $70-billion market that’s been growing an average of 8% per year. And while it may be maturing, younger consumers, including new parents and their babies, are eating it up. And now, in the post-pandemic era, investors are once again paying attention to the potential of organic and regenerative products and brands that take into account health and the environment, and how the way we produce our food and consumer products affects climate change.

A survey released in February 2025 by the Organic Trade Association (OTA), the industry’s leading trade group, found that organic’s benefits to personal health and nutrition are resonating deeply with Millennials and Gen Zer’s, making them the most committed organic consumers of any generation. Also, a February 2025 study by the Acosta Group, one of the nation’s top natural and organic products sales firms, reflected that 75% of all shoppers purchased at least one natural or organic product in the six months prior to the survey, with 59% responding that they think it’s important that their groceries and/or household products are natural and organic because they “are better for them” and “they tend to have fewer synthetic chemicals and additives.”

Natural and Organic Industry is a Force

Overall, the natural and organic products industry combined has more than tripled in size since 2007, growing from $97 billion in sales in 2007 to over $325 billion in 2024, according to data compiled by New Hope Network, SPINS (a division of Nielsen), Whipstitch Capital and others. The data was presented at this year’s State of Natural & Organic keynote presentation at Natural Products Expo West, the world’s largest trade exhibition for the natural, organic, regenerative, nutritional and eco-friendly consumer products industry, held in March 2025.

“Wow, this industry is a force,” said Jessica Rubino, VP of Content & Summits for New Hope Network, at the keynote presentation. “That is a tremendous amount of growth. Today, we’re defining the industry as the natural, organic and functional food and beverage space, dietary supplements and personal care.” According to Rubino, the industry grew 5.7% in 2024, exceeding expectations. “The biggest piece of the pie is food and beverage, followed by dietary supplements and then personal care.” Rubino also said that while personal care is the smallest segment, it is the fastest growing and a category to watch.

“Natural products are absolutely continuing to accelerate again. Of course, they’re all outpacing non-natural products, and that’s even with not a whole lot of new items coming through,” said Kathryn Peters, Head of Industry Relations for SPINS and one of this year’s keynote presenters. “We’re also seeing more buyers coming in. This is being driven across many areas of the store, whether it’s refrigerated, grocery or vitamins and supplements. So, it’s just a resilient, wonderful story of growth we see in the industry. And really importantly, the game is continuing to be all about smart, profitable growth.”

In addition, “Organic is still very solid and strong, moving about the same pace as natural,” Peters said. “Consumers obviously have a strong awareness more than a lot of other certifications and a confidence in organic.” Certified regenerative products, too, showed significant growth of 20% in 2024, the panel noted.

“In just a little over two decades, the USDA Organic label has earned deep trust among consumers and has become one of the most identifiable food labels in our grocery stores,” said Matthew Dillon, Co-CEO of the OTA.

According to OTA’s survey, more than half of U.S. consumers bought an organic fruit or vegetable in the last year. Consumers surveyed bought more bread in the last six months than any other food item, and 27% said they chose organic bread. For those surveyed consumers buying baby food, a whopping 93% chose organic. The USDA Organic label is particularly important for younger consumers, with over two-thirds seeking out the organic label in almost every food purchase. The Organic label was most valued in fresh food categories including fruits, vegetables, meat/poultry, baby food, eggs and dairy, and these items were the most likely products to be purchased as organic over the last 12 months. 

Regenerative Agriculture Draws Investor Interest

In addition, regenerative agriculture — a system of farming that seeks to sequester carbon by rebuilding healthy soil — is among the sectors attracting more interest from impact investors, despite being an underfunded sector. However, there is growing consensus that the increasing threat to biodiversity is unsustainable and regenerative agriculture urgently needs to scale up. Now, groups such as Regenerative Food Systems Investors Forum and Impact Investor are drawing investor’s interest to the space.

One of the primary challenges to investing in regenerative food and farming is due to the fact that it requires significant upfront investment to transition from conventional farming. As such, many institutional investors remain hesitant due to uncertain returns and long payback periods. “This transition to regenerative farming is a long term one. That’s why intensive agriculture is so widespread, because it’s a very quick win. This is why you need investors to be patient and be willing to take some of the first loss and risk. This then accelerates the amount of private capital that will come in, because risk is protected,” said Harriet Jackson of responsAbility, a Swiss impact investing firm, speaking at Impact Investor’s 2024 conference in The Hague.

“Today…we are at what appears to be a crucial point in the transformation of agriculture and food systems. The momentum for regeneration is distinct,” said Sarah Day Levesque, Managing Director of  Regenerative Food Systems Investment Forum, an investor’s organization seeking to build a more resilient food system. “There’s an increasing number of farmers pioneering the transition on the farm and increasing acreage. We can also see it in the incredible growth of organizations like EARA — the European Alliance for Regenerative Agriculture – designed to give rise to the voices of farmers in transition. Governments and public policy makers are acknowledging the very real risk presented by climate change and degradation of nature, including that caused by extractive agricultural practices. We are increasingly seeing policies and public sector investment that seeks to address these risks and support transition. Businesses and asset owners are starting to see and feel the importance of investing in nature and climate positive land use – seeing how critical investments in natural capital will de-risk production and create resilience in business models and investment outcomes.”

One organization seeking to foster investment in regenerative agriculture is the Boulder, CO-based Mad Agriculture, which in March 2024 launched Mad Capital, a $50 million investment fund aiming to de-risk regenerative and organic farming. With commitments from The Rockefeller Foundation, Schmidt Family Foundation and more, Mad Capital established its Perennial Fund II to provide loans to U.S. farmers to help them transition to regenerative and/or organic agriculture. The fund has made two closes and is “actively deploying capital to farmers,” said Mad Capital Cofounder and CEO Brandon Welch.

Natural and Organic Brands are Outperforming

From an investor’s perspective, the overall natural, organic and regenerative products industry is looking better than it has in some time, asserted Nick McCoy, Managing Director and Cofounder of Whipstitch Capital, at the State of Natural & Organic keynote at Natural Products Expo West. “Over the last couple of years there’s been a lot of talk and a lot of pain for the lack of liquidity in this industry. It’s been very difficult for founders to find money compared to pre-Covid. Right now, we’re sitting in a very similar point as we were in 2010 or 2011 facing the millennial launch and emerging from the great recession…when it was very difficult to raise small checks. So, what’s the hand of cards that we’re playing in this industry now? Well, we have natural products that are very attractive. They’re outperforming…consumers are running to them. We have positive ROI in cash invested. Cash invested is resulting in big revenue gains right now, and ultimately dollars chase dollars,” McCoy said.

“We may not have had as much M&A or fundings over the last two years, but…we’ve built a tremendous amount of value in this industry. And when you see more consumers spending more money in wellness, investment in M&A and other dollars eventually catch up and that’s what’s going to happen. CPG investors right now are sitting on a very large pool of illiquid but very attractive assets. There’s a lot of viable brands that are growing faster than basically the broader market… Interest rates are starting to stabilize. We’re seeing more fund closings and more investors getting more liquid money and the amount of illiquid value locked up is going up.”

According to McCoy, it’s not just the “big strategics” buying natural food brands. The natural products industry itself is seeing companies growing large enough to potentially become buyers themselves. “We’re seeing lots of talk about the IPO market starting again. Before 2021, I could probably count on one hand the number of brands that IPO’d in this industry. Now it sounds like it’s going to come back,” McCoy shared.

“There’re a lot of different ways that people get to liquidity,” McCoy added. “And once it does get liquid, then basically the money will flow from the bigger funds to the smaller funds, and the longer it takes, the more money these individual investors are going to get — surprising amounts. They thought they were going to get five times their money or 10 times their money investing in the company in 2015, and now it’s grown so large they get 50X when it sells. And that’s a true case of some that recently sold.”

According to McCoy, the $100-$300 million in revenue independent natural CPG brands — a group showing “tremendous growth” — represent major M&A and consolidation opportunity. “If we look at some of these recent high-profile deals, two, two and a half, three times revenue are where some of these things are trading. So, if we apply a two and a half times revenue multiple using SPINS sell-through data, you can see that this kind of locked up illiquid value that was $13 billion two years ago is up to $19 billion now. And when you think about a number like that, when that money starts to go back to investors, if you’re an investor and you put $25,000 into a company expecting to get $250,000 and suddenly you get $1.5 million, you’re going to be investing a lot more than $25,000 into other companies and that’s going to bring the liquidity back over these next few years. It’s really exciting to me.”

Article Resources:

  • The State of Natural & Organic — Keynote Presentation recorded at Natural Products Expo West 2025; watch here.
  • Nutrition Capital Network — With news, resources, and events, NCN brings together active investors and innovative companies in health, nutrition and wellness, www.nutritioncapital.com
  • Whipstitch Capital — A leading investment bank tracking the food & beverage and health & wellness space, www.whipstitchcapital.com
  • Big Path Capital — A leading investment bank and annual conference for impact investing and “Impact CEOs,” www.bigpathcapital.com
  • MAD Capital — An investment fund for regenerative and organic ranchers and farmers, www.madcapital.com
  • Regenerative Food Systems Investment Forum — An investor’s organization seeking to build a more resilient food system, www.rfsi-forum.com

 

Article by Steven Hoffman is Managing Director of Compass Natural, providing public relations, brand marketing, social media and strategic business development services to natural, organic, regenerative and sustainable products businesses. Contact him at- steve@compassnaturalmarketing.com.

Featured Articles, Food & Farming, Impact Investing, Sustainable Business

Why I Started a Food Innovation ETF: A Journey from Personal Conviction to Growth Investing

By Elysabeth Alfano, VegTech Invest

Elysabeth Alfano VegTech InvestA Childhood Realization

Not eating meat is one of my earliest memories. As a child, I simply couldn’t stomach it. The texture, the fat, the gristle—it all felt unnatural to me. I remember explaining to my parents that it just wasn’t appealing, but they were convinced I needed it to survive. So, under their watchful eyes, I tried to comply, but when they weren’t looking, I hid pieces of meat in my pockets, under the radiator—anywhere to avoid eating it. Of course, I was caught and grounded. In my young mind, I learned that eating meat wasn’t a choice; it was a societal expectation.

Confronting the Reality of Factory Farming

Fast forward to my 20s and 30s, and I had come to understand the realities of factory farming. I would mention to friends, “Do we really need pepperoni on that pizza?” The backlash was swift. “Oh, you’re such a tree hugger,” they’d say. I realized that everyone around me was participating in something they knew wasn’t right. Yet, because it was the norm, questioning it was met with resistance. It was a strange contradiction: people were aware of the problem but unwilling to acknowledge it openly.

A Turning Point in My Investment Journey

As I continued my career in finance, serving as Chief Investment Officer for a small family office, my perspective broadened. My focus shifted beyond personal choices to the broader implications of our food system. A turning point came during a Thanksgiving dinner with my nephew, a member of the University of Oregon football team. He told me that his team’s nutrition coach had banned meat and dairy during the season. This revelation struck a deep chord. I had known all along that my body rejected these foods, and now, science and performance nutrition were affirming what I had always felt instinctively. That day, I made a decision: I would no longer let societal pressure dictate my choices. I changed my diet on the spot. 

The Business Case for Food Systems Transformation

Once my diet changed, my business instincts kicked in. I started analyzing the food industry through an investment lens, and what I discovered was staggering. The inefficiencies in the food supply chain were glaring. Factory farming was not just environmentally disastrous — it was a poor business model. The numbers were irrefutable: 32% of the world’s methane emissions come from animal agriculture, primarily cows. Deforestation, biodiversity loss, food insecurity — all traced back to the same source. Our current system consumes vast amounts of land and water to produce a fraction of the calories needed to sustain the world’s population. With global demand for meat projected to rise by 50%, and no corresponding increase in land or water, the consequences of inaction were clear: food could become a privilege of the wealthy, leading to geopolitical instability. 

The Need for an Investment Solution

Where there is inefficiency, there is innovation. Thus, I saw a massive investment opportunity in food system transformation, a total addressable market estimated at $9 trillion to $14 trillion. Just as we transitioned from landlines to mobile phones, from horse-drawn carriages to automobiles, our food system is on the cusp of a transformation. Investing in companies pioneering sustainable food solutions wasn’t just ethical — it was financially sound. The U.S. Department of Defense is now allocating significant funds to food innovation as a matter of national security, a strong market indicator that more global investment is to come and that de-risking these innovations from government is highly likely.

Further, the World Bank projects that $450 billion to $650 billion will need to be invested annually in food system transformation over the next decade, a massive opportunity for investors. As far as impact, The Boston Consulting Group found that investing in diversified proteins was up to 40 times more effective at reducing greenhouse gas emissions than investments in other green technologies.

It seemed logical to me that I would invest for the small family fund in this opportunity as part of an overall growth and impact strategy. Investing in private opportunities is much too risky with no liquidity so that wasn’t an option. When I looked for an investment vehicle in the public markets that focused on sustainable food systems transformation, I found nothing. There were ESG funds that excluded certain companies, but exclusion alone doesn’t drive innovation. The growth opportunity is investing in the companies actively creating the solutions — the innovators in AgTech, biotech, fermentation technologies, regenerative ingredients, diversified supply chain innovations, and sustainable materials.

Creating VegTech™ Invest

Dr Sasha Goodman, CIO for VegTech InvestI didn’t want to invest in high-risk private equity or tiny startups that lacked scale and distribution. I wanted to invest in the companies large enough to drive real impact, with the supply chain infrastructure to transform the global food system. Since no ETF met these criteria, I considered building one myself. This became a reality when I met my VegTech™ Invest business partner and Chief Investment Officer, Dr. Sasha Goodman who, for the same business reasons, had also been on a path to investing in food system transformation in the public markets. This serendipity is how our food innovation ETF was born.

Today, our ETF is the first US thematic to focus on sustainable food system transformation, investing in companies leading the way toward a resilient food future. We are proud that Ethos ESG has recognized our fund as carbon neutral without buying offsets. The companies in our fund have a global warming potential of just 1.18 degrees Celsius — well below the Paris Accord’s 1.5-degree target and significantly lower than the S&P 500’s projected 2.86-degree impact. We believe we have firmly captured the growth and impactful large-scale opportunity of food system transformation.

Investing in the Future of Food

By investing in the innovators redefining how we feed the world, we are investing in a more sustainable, resilient, and secure future. For investors seeking both high-growth potential financial returns and meaningful impact, our fund provides an opportunity to participate in a transformation that is already underway.

What started as a personal journey has become a professional mission. Food systems transformation isn’t just an investment thesis — it’s an investment in the future of our planet and its people. And for those of us willing to embrace this change, the potential rewards—both financial and societal — will be profound.

You can learn more at VegTechInvest.com.

Read Elysabeth’s November 2024 GreenMoney articleThe Growth and Impact Potential of Investing in Food System Transformation”.

 

Article by Elysabeth Alfano, CEO of VegTech™ Invest, Advisor to the Food Innovation ETF, and the voice of sustainability for Advisorpedia magazine, hosting the Upside & Impact: Investing for Change podcast.

Energy & Climate, Featured Articles, Food & Farming, Impact Investing, Sustainable Business

Niman Ranch’s Outsized Impact on Local Economies

By Katherine Miller, Niman Ranch

Katherine Miller, Niman RanchAbove: Niman Ranch supports more than 600 U.S. family farmers and ranchers–many are second- and third-generation farmers who inherited land from their parents and grandparents.

Since the beginning, Niman Ranch has set out to be a different kind of meat company — one focused on holistically boosting the family farms in its network, the animals they raise and the environment in which they produce them. In a head-to-head analysis with conventional producers, Niman Ranch’s values-driven approach to business was found to be a boon for local farming communities, producing a higher number of jobs and positively contributing to the regional economy in Iowa.

The study, conducted by Dave Swenson, an economist at Iowa State University, quantified for the first time Niman Ranch’s significant contributions to the local economy in jobs and labor income. The report found that Niman Ranch’s contributions are nearly double those of conventional producers. Swenson’s analysis focused on the impact in Iowa specifically, but the conclusions can be applied more broadly as Niman Ranch farmers are found in 20 states across the U.S.

Niman Ranch is well-known for its premium pork, beef and lamb which are available in fine-dining restaurants, values-driven fast casual chains and grocers across the country. The company works with a network of over 600 small- and mid-size independent family farms that all uphold high standards of sustainable and humane farming practices. In return, farmers receive a stable, premium market for their products.

“We focus on the triple-bottom-line,” said Chris Oliviero, former general manager of Niman Ranch, referencing the business concept that places equal value on people, planet and profits. “This study reinforces that as we make more commitments to increasing our positive environmental impacts, we don’t have to compromise on our support for family farmers and their communities,” Oliviero continued.

Niman Ranch works with a network of over 600 small- and mid-size independent family farms that all uphold high standards of sustainable and humane farming practices
Since the company’s founding nearly 50 years ago, Niman Ranch livestock have been humanely raised according to the strictest animal handling protocols. This is better for the farmers and the animals and is an essential ingredient in our recipe to produce the finest tasting meat.

Overall, Iowa’s 195 Niman Ranch farms created 339 jobs statewide. For every 100,000 hogs produced, Niman Ranch produces 2.5 times more jobs across the state than its conventional counterparts.

These workers, in turn, contribute millions to the Iowa economy through taxes and household purchases. Niman Ranch farmers and their employees also participate in every aspect of Iowa life.

“Regional economies are built on local economies. Local economies are built around needs and people,” said Ron Mardesen, an Iowa farmer who has sold pigs to Niman Ranch for over 20 years. “Smaller independent family farmers need a place to buy gas, we need a place to buy groceries, we need a place to buy feed, we need a veterinarian, we need a school for our children, we need a place to worship.”

“Niman farms depend on having more people working on them, and that is a selling point. More people working locally helps create stronger linkages to the local and regional economy,” said Swenson.

Local Job Creation Has a Main Street Effect

Niman Ranch farmers also lead the way with higher industry average wages and individual profits from hog production.

“This is the Main Street effect,” according to Swenson. “The small farmers in Niman’s network hire more people, spend more regionally and their employees also spend their money closer to home.”

The study showed that for every $1 million in direct sales, Niman farms produce 14 jobs and generate an additional $1.03 million in other economic outputs, including labor income and value-added spending.

“We can’t reverse the decline in rural economies ourselves, but our farmers are making a real difference,” shared Oliviero. “Our support helps them stay in their communities and grow. When they grow, our farmers and everyone they buy from, and those they employ, contribute to their home economies. This makes our towns, communities and businesses stronger and more stable,” he continued.

Niman Ranch farms make contributions that go beyond just purchases, transactions and dollars. They are part of strong, vibrant communities and are helping build the next generation of farmers.

“Pride of ownership and pride of earner-ship are both byproducts of a Niman Ranch farm,” said Mardesen. “Many Niman Ranch farms are multigenerational farms. Many rely on part-time help. On my farm, for example, over the years I have hired over 20 young people to help part-time on the farm. Watching these young people leave here and go on to establish successful businesses of their own is a gift I am truly proud of.”

Niman Ranch is so committed to supporting young farmers that it has a scholarship and grant program. Since its inception in 2006, the Niman Ranch Next Generation Foundation has awarded over $1.5 million in direct support for young farmers.

Significant Positive Contribution to the Local Economy

When comparing the two approaches — conventional and Niman Ranch — to hog production in Iowa, Swenson looked at the outputs generated per 100,000 marketed animals. The data clearly show that Niman Ranch’s economic contributions per 100,000 hogs are significantly higher than of conventional producers.

“This study shows the multiplier effect. If we can keep farmers in business, then they will keep contributing to the economy,” said Oliviero.

According to the study, conventional producers hired nearly 115 workers and generated almost $36 million in hog value, worker income and other expenditures in Iowa per 100,000 hogs. In direct comparison, Niman Ranch’s economic contributions are significantly higher. Niman Ranch producers hired 290 workers and generated almost $60 million from hog sales, related expenses and worker incomes.

“Local economies would prosper if more adopted Niman Ranch’s approach, instead of conventional production,” said Swenson. “The more hogs Niman produces, the better the results for the regional economy.”

The Market Supports Niman’s Approach

Niman Ranch farmers uphold high sustainable and humane farming standards, with higher costs of production than conventionally raised animals.

It’s clear, however, that Niman farmers receive more for their animals than conventional producers: Niman Ranch pays its partner hog farmers a premium that is tied to the cost of inputs. This payment model ensures margin is built into the program, shielding farmers from the rollercoaster of the conventional market and providing critical stability. This model allows farmers to budget and plan. This assurance results in more innovation, measured growth and adoption of sustainable practices.

“Our farmers are guaranteed a premium payment for their hogs, and that helps them create more stable businesses,” said Oliviero. “If their businesses are stable, they can make the necessary investments in regenerative methods and adding more employees.

A recent survey of Niman Ranch farms found high adoption rates of regenerative practices including diversified crops and livestock, planting cover crops, reduced tillage, pollinator habitat and more.

It is also clear that Niman Ranch’s rigor and holistic approach provides benefits for farmers, their businesses and the local community, which help everyone build for the future.

“By contemporary standards my farm is small. I cannot generate the volume large enough to keep up with the big boys. I can, however, concentrate on quality,” said Mardesen. “The premium Niman Ranch pays me allows me to manage my farm in a positive, productive way. Niman Ranch gives me the chance to plan for the future of the farm, instead of worrying about there being a future for the farm.” 

 

Article by Katherine Miller, a partner and advisor to Niman Ranch. Katherine is an award-winning communications executive, campaign strategist, and social media expert. The author of “At the Table: The Chef’s Guide to Advocacy” and the upcoming “Beyond the Table: An insider’s Guide to Creating and Running a Sustainable Food Business”, Miller works with foundations, companies, and nonprofits to design and implement new programs and initiatives. 

Featured Articles, Food & Farming, Sustainable Business

45 Years of Sustainability at Frey Vineyards

By Molly Frey, Frey Vineyards

Molly Frey, Frey VineyardsFrey Vineyards sits at the heart of Mendocino County in Redwood Valley, tucked into the hills of Northern California. There, the Frey family grows organic grapes in organic vineyards and makes organic wine. Wine Enthusiast awarded Mendocino County the AVA (American Viticultural Area) of the Year award for 2024, in large part due to the sustainable winery practices in this area. Mendocino County is California’s greenest AVA, in large part, thanks to the efforts of the Frey family’s presence here. In addition to championing Organics and Biodynamics in winemaking, the Frey family has purchased tons of grapes over the years from local wineries, thereby encouraging the growers in the area to go Organic or Biodynamic.

What distinguishes Frey from many other businesses is that many of the family members work and live at Frey Vineyards. When Jonathan and Katrina Frey established Frey Vineyards, they were really organic farmers that took an opportunity to pioneer the organic wine movement here in the United States. They weren’t businesspeople looking to capitalize on a niche market; they were a family devoted to organic farming and gardening that decided to create the organic category in viticulture and winemaking. Their savvy business sense came out of the necessity of wanting to and needing to promote the category of Organics.

Before 1980, there weren’t any certified organic wineries in the US. Part of Frey’s mission from the beginning therefore has been to establish and sustain credentials that help the consumer to make informed choices. In 1980 when the family became the first certified organic winery in the country, there weren’t any credentialing agencies available at the federal level. The then newly bonded Frey Vineyards turned to California Certified Organic Farmers (CCOF) to help them make the first organic standard.

Katrina and Jonathan Frey of Frey Vineyards
Katrina and Jonathan Frey

As time passed, Jonathan and Katrina Frey educated about organics at trade shows, to retail store operations, and for the general public. Their marketing efforts in the first several years of the business considerably helped to create and legitimize the organic category; by the mid-80s, Jonathan Frey worked with CCOF to draft the processing standards that became the NOP (National Organic Project) administered by the USDA. And, since then, Frey Vineyards has been certified organic by the USDA at the federal level.

In particular, Frey worked hard to ensure that the organic standard would not be diluted. To be certified organic, a bottle of wine must be made with high-quality organic grapes, and the wine must be produced organically with no additives, preservatives or synthetic chemicals.

As a green business, Frey noticed that conventional wine could be made with grapes sprayed with a litany of pesticides, fungicides and chemicals and also processed with literally dozens of different chemicals and processing aids. The family took every interest in doing something different, to find a greener way. There were initially about eight acres of (organic by default) wine grapes on the Frey property. The family maintained, pruned, and harvested them to sell off to other wineries for production in the 1960s. As the family made the decision to try their hand at wine production themselves, they expanded that initial investment by planting several different organic varietals on the home property. Today, Frey maintains about 350 acres of vineyards in Mendocino County, in Northern California.

The commitment to growing and processing organic wines sets Frey aside. The organic wine standard requires that the wines be made without added chemicals during growing or fermenting. While the Freys are still one of the few wineries producing certified organic wine, the market is growing considerably.

In fact, there are now two tiers of organic wines under the USDA. One category, that of “made with organic grapes” wines, has grown immensely in the last decade, with a flourish of wines who use organic fruits, but aren’t certified organic.

These wineries have made a commitment to organic agriculture, but don’t use organic methods to produce their wines. They are still allowed to use sulfites and other synthetic processing aids during their winemaking process. For that reason, they do not feature the USDA organic seal on their labels.

Conversely, when you purchase a bottle of any wine made at Frey Vineyards you are drinking a wine that was consciously made without any chemicals at any step of the process; Frey wines are organic from the grape to the glass, and every wine we make features the USDA organic symbol on the label. In addition to the original line of Frey wines from 1980, Frey Vineyards has branched out to expand their wine offerings considerably in the past five decades. Reaching new consumers within the organic wine market with the production of many new varietals on the Frey label, the Vineyards now produces a Pacific Redwood line, a collaboration with Kwaya Cellars, and also several Frey Biodynamic labels. This commitment to organic sets Frey apart in terms of sustainability both as a business and as purveyors of organic goods. Ever striving towards the greenest means possible of growing, fermenting, packaging, and delivering excellent wine, the Freys also helped pioneer the Biodynamic wine category by becoming the first certified Biodynamic winery in the country.

Farming for the Future at Frey Vineyards-Katrina Frey

Demeter, the certifying body for Biodynamics, created the Biodynamic wine standard while Katrina was the president of the board. Biodynamic agriculture supports soil health through the application of various Biodynamic compost preparations to increase fertility. And, Katrina is particularly proud that she helped put into practice the requirement that farms maintain at least 10% of their land for native plants and biodiverse habitats. Frey Vineyards transitioned to Biodynamic viticulture in the 1990s. With the help of Frey’s Vineyard Manager, Derek Dahlen (who has a Masters Degree from New College in Biodynamics) and world-renown Biodynamic preparations maker, Luke Frey, Frey Vineyards has been able to create over ten different Biodynamic wine offerings. These high-quality estate grown and processed wines offer a tier of value-added purity and terroir for the conscious consumer.

Frey Wine Varieties 2025

Since Frey Vineyards’ inception as the first certified organic winery producing organic wine in the 1980s, the market has seen a steep increase in the number of organic wines available. Likewise, Biodynamic wines are increasing in popularity as the market sees how a high-quality wine can be made from Biodynamic grapes. How lovely to see the sustainable wine categories gaining recognition in the industry, as Biodynamics as a movement gains market traction, and the new category helps influence consumer choices towards the pinnacle of sustainability. When Frey set out to make wine, creating the greenest possible business led the way. Now, as Frey Vineyards celebrates their 45th anniversary, they are reflecting on the path that they have helped establish not just for their own wines, but for the greenest industry standards in the wine business!

 

Article by Molly Frey, who has spent most of the last two decades homesteading at Frey Vineyards with her husband and their son. In addition to over a decade raising a herd of goats that she walked through the vineyards as part of Frey’s Biodynamic program, Molly took on coordinating Frey’s social media presence for the last couple years. She is now becoming a traveling wine rep, bringing Frey wines all across the USA.

Featured Articles, Food & Farming, Sustainable Business

Uncovering the Wonderful World of Fixed Income Bonds

By Elizabeth Alm, Saturna Capital

Elizabeth Alm Saturna Capital

Elizabeth and an Egyptian man in the Valley of the Nobels in Egypt

Twenty years ago, I was standing inside a tomb near Luxor, Egypt, watching as the lid of a sarcophagus was opened. The lead archaeologist on our team was leaning over a mummy that no one had seen for millennia, delicately cleaning off sand with a small brush. I’ll never forget the dusty air that made the light feel almost solid, or the feeling of wonder as the lid was lifted. Beyond the exit of the tomb lay an expansive vista of the Nile, a slice of vibrant green cutting through the rolling sunbaked mountains of the desert.

There are moments in life that change your perspective forever, and at that moment I felt like all of us gathered in that tomb were connected to this person who lived thousands of years ago. History was made tangible. Everyone on the team came from different walks of life, perspectives, and religions, but our shared goal connected us to each other. Borders and preconceptions fell away in the face of a larger goal.

In my weeks working on the dig, we unearthed an incredible story spanning from ancient to modern times, collecting disparate pieces of information to understand events. I came to appreciate that uncovering layers and looking deeper isn’t exclusive to archaeology. I saw a tapestry where people, place, culture, context, and planet were essential for true understanding — not only of the past, but of the present and the future.

Theban Necropolis in Egypt - courtesy of Saturna Capital
Theban Necropolis in Egypt

While far from the traditional path, the transition from archaeology to bonds may not be as radical as it first appears. Many aspects of the bond market, especially in inefficient or emerging markets, require a lot of digging. I feel like a detective in my work, gathering information from various sources and perspectives to construct a narrative. I often get sideways, skeptical glances when I exclaim, with passion, that I love bonds.

I still have the same sense of wonder I had in that tomb halfway across the world, but now it’s directed toward investing with a global perspective and a sustainable lens. With 17 years in the world of fixed income, I am part of the 12.5% of portfolio managers who are women, working every day to gain a deeper understanding of our world and the systems that function within it.

Journey to Finance

Some people know finance is their future. For me, the decision was based on need. The looming specter of six-figure student loans cast a dark shadow on my plans to be an archaeologist. I wanted a career that had the intellectual feeling of archaeology, but with more hope of digging myself out of debt. I found sustainable finance by pure chance. A roommate connected me with a venture capital firm specializing in green energy.

Graduating college, it took more than 50 interviews to find a firm that appreciated my non-traditional background and gave me a chance in a rotational investment management program. I started from scratch, opening Excel for the first time in my life on my first day of work and learned bond basics on the job. Taking night classes and studying for the CFA exam led me to the municipal bond market where I finally found my ideal fit. Bond analysis is a complex puzzle, perfect for curious minds seeking connections between financial markets and real-world outcomes.

A decade later, I transitioned to global bonds and sustainable debt investing. Bonds, though often overlooked, are uniquely tangible and integral to our daily lives. They finance the infrastructure we use every day — the schools we attend, the roads we drive — and can direct money toward specific projects. These properties make them vulnerable to climate risks, yet crucial to financing a sustainable economy.

Unearthing Climate Risks and Opportunities

Climate change poses significant challenges to our globalized world, demanding innovative research for evaluation. The human and economic toll of climate change is already evident, with rising temperatures causing increasing deaths, and climate disasters claiming the lives of more than 12,000 people globally in 2023. Food scarcity, wildfire smoke, water shortages, and flooding are impacting the quality of life for millions.

The challenge for investors has always been how to navigate these risks and incorporate their analysis into the investment process. There is still no consensus on the potential impact to financial markets or how much risk is currently priced into the markets. Academic journals largely ignored climate-related financial risk until about 2010.

However, a there is growing body of literature on asset pricing not reflecting the risk and we could see global gross domestic product losses up to 12% for every degree of warming. Under this scenario, a 3 C temperature increase could cause declines in output, capital, and consumption that exceed 50% by 2100 — a material risk for investors. Even today, we see that sovereign debt issued by countries with very high physical risk from climate change have a default probability more than 18% higher than countries with low risk.

This highlights why investing with a global perspective is critical. The emerging markets and developing economies account for 95% of the increase in global greenhouse gas emissions. Despite this, they only account for 14% of global climate finance. There is a massive funding gap, and the bond market will be an important tool going forward in filling it. The growing market for green, blue, and sustainable bonds offers unique opportunities, but also requires critical evaluation of each project.

One of the reasons I have chosen my current firm is because values-based investing is at Saturna’s core and has been for since the company’s inception more than 30 years ago. Our approach to assessing climate resilience is comprehensive, examining carbon emissions trends, sector-specific risks, governance, and opportunities in the low-carbon transition. We also look to an investment’s ability to effect positive change, including bond issuers’ potential positive impact.

Looking Toward the Future

As we face an uncertain future, the need for sustainable debt investing grows. My work reminds me daily of the important connections between people, planet, and investments. When I stepped out of that tomb in Egypt and felt the blazing sun on my skin, I had no idea that my current job even existed in the world. My hope is that future investors look beyond traditional boundaries and uncover unexpected opportunities in the world of finance.

We need people with diverse backgrounds and intellectual curiosity to forge the way ahead in the fixed income market. There has never been so much opportunity for change, nor risk if change is not realized.

 

Article by Elizabeth Alm, Senior Investment Analyst and Portfolio Manager focused on integrating sustainability into fixed-income investment strategies at Saturna Capital. She has been at Saturna since 2018 and is a portfolio manager on several fixed-income mutual funds with strategies in global and emerging market sustainable bonds and US domestic markets.

Prior to joining Saturna, Ms. Alm spent 11 years at Wells Fargo Asset Management as a senior research analyst, focusing on high-yield and investment-grade municipal bonds. As part of her previous role, she also worked on the management of several municipal SMA strategies. Ms. Alm is a Chartered Financial Analyst® (CFA®) charter holder. Originally from Connecticut, she graduated from New York University with degrees in Economics and Anthropology, including field work completed in Luxor, Egypt.

Energy & Climate, Featured Articles, Impact Investing, Sustainable Business

The Power of Women and Collective Action in Investing for Change

By Janine Firpo, Invest for Better

Above: Invest for Better’s gathering in San Francisco to bring together women for a night of fun and conversation on their shared passion of making a difference with their money.

Janine Firpo-Invest for Better co-founderIn 1995, I set off on a solo backpacking trip through Sub-Saharan Africa, where I witnessed poverty on a scale I had never seen before. That journey altered the course of my life. At the time, I had just left my job as a VP at a technology startup. When I returned, I knew I wanted to dedicate my career to building a more equitable and sustainable world. What I didn’t realize then was that this decision would eventually lead me to rethink how I invested my money — and to uncover the power of collective action.

Breaking Barriers in Values-Aligned Investing

When I first explored values-aligned investing, the concept was still emerging. Conversations about impact investing largely revolved around institutions and high-net-worth individuals. But what about the rest of us? Could someone like me — without formal financial credentials — learn to align my investments with my values? The journey wasn’t easy. I trusted financial advisors who mismanaged my money, navigated unfamiliar financial landscapes, and experimented repeatedly before gaining confidence in managing my finances.

Eventually, I realized I wasn’t alone. Many brilliant, capable women had been excluded from financial conversations. That realization led me to write Activate Your Money: Invest to Grow Your Wealth and Build a Better World. The book wasn’t just mine — it was shaped by certified financial planners, financial leaders, and women who shared their insights as thought leaders and reviewers. It was a collective effort, just like the movement itself.

At the same time, I co-founded Invest for Better, a nonprofit equipping women with the tools and confidence to align their money with their values. Through Invest for Better, I’ve experienced firsthand the extraordinary impact women can have when they come together, share knowledge, and take action. This movement isn’t about going it alone—we are in this together.

Women as a Financial Force

Women are poised to become a financial force like never before. By 2030, women are expected to control $34 trillion, or 38%, of the wealth in the United States — a dramatic increase from $7.3 trillion just a decade ago.1 Yet the financial industry has been slow to recognize and adapt to this shift.

Historically, women have been excluded from financial decision-making. It was only in 1974 — just 50 years ago — that the Equal Credit Opportunity Act guaranteed women the right to access credit without a male co-signer. Despite these barriers, when women do invest, they often outperform men. A Fidelity analysis of over 5 million accounts found that women’s portfolios earned 0.4% more annually, largely because they traded less and made more strategic decisions.2

Women also invest differently. Studies by BNY Mellon show that women are more likely to prioritize investments with positive societal and environmental impacts.3 Yet, over half of women say they would invest, or invest more, if their portfolios reflected their values. This is where organizations like Invest for Better come in — creating spaces for women to gain financial confidence and take meaningful action.

Janine Firpo with Philly's Invest for Better members and ImpactPHL
Janine Firpo with Philly’s Invest for Better Circle members and ImpactPHL to discuss impact in Philly area and beyond

The Ripple Effect of Collective Action

Research shows if women had participated in the economy identically to men, it would have added up to $28 trillion, or 26 percent, to annual global GDP by 2025, this year, compared with a business-as-usual scenario.4 Additional research shows that if women invested at the same rate as men, that would translate to an additional $1.87 trillion flowing into socially responsible investments.

Investing with purpose isn’t just about numbers — it’s about real impact in our communities and for our planet. Imagine investing in affordable housing developments that provide stable homes for families, or in businesses that prioritize fair wages and worker well-being. Consider the potential of funding regenerative agriculture, which rebuilds soil health while supporting small farmers. Across all asset classes — stocks, bonds, cash, real estate, and alternative investments — there are opportunities to direct capital toward solutions that improve lives and protect our environment.

This is why we’re launching a national campaign to reframe how women view their financial potential. We don’t have to wait for change; we are the change. At Invest for Better, we’ve built a community where women support one another in learning, investing, and growing. We offer free events, resources, and our Circles program — small groups of women who come together to learn how to align their wealth with their priorities.

The results have been inspiring. One woman who joined our Circle program went on to create a fund with her husband focused on charitable grants and impact investments addressing poverty, financial inclusion, and racial justice. Another woman, a finance influencer, rebalanced her portfolio after participating in one of our deep-dive courses.

Collective Action Includes Everyone

While this movement highlights the power of women’s financial engagement, it’s not just about women. Men have a vital role to play in advancing values-aligned investing and ensuring financial decision-making is more inclusive. When men actively support women’s participation in investing, they help unlock a greater flow of capital into initiatives that create sustainable, equitable change.

Many of the most effective investment strategies involve collaboration across genders. Families, partners, business leaders, and financial professionals can all work together to make investment choices that align with shared values. By engaging men in this conversation, we amplify our collective ability to drive systemic change. We need all hands on deck — this is a movement for everyone who believes in leveraging money as a force for good.

Your Money, Your Values

If there’s one thing my journey has taught me, it’s this: our individual actions create powerful ripple effects. Every decision we make — whether aligning our investments with our values or helping others do the same — can contribute to solving the global challenges we face.

Values-aligned investing isn’t just about making money; it’s about making capital markets work for people and the planet. It’s about addressing systemic inequities, improving quality of life, and ensuring a better future for the next generation. These are not abstract ideas; they are urgent human concerns that demand action today.

The future is in our hands. Together, we can shape it. Let’s harness our collective power and take bold steps toward a more just and sustainable world. We hope you’ll join us.

 

Article by Janine Firpo, who is a values-aligned investor and social innovator. In 2017 she left a successful 35+ year career in technology and international development to focus on how women can create a more just and equitable society through their financial investments. Her book, Activate Your Money, was published in May 2021. Later that year, Janine co-founded Invest for Better, a non-profit organization that helps women invest their money in ways that align with their values. In 2024, Forbes named Janine one of “50 Over 50” female leaders who continue to make impact later in life.

Footnotes:

[1]  https://www.bnnbloomberg.ca/business/economics/2024/12/09/massive-wealth-transfer-will-give-women-us34-trillion-by-2030/

[2] https://www.bankrate.com/investing/women-and-investing/#women-and-investing-by-the-numbers

[3] https://www.bankrate.com/investing/women-and-investing/#women-and-investing-by-the-numbers

[4] https://www.mckinsey.com/featured-insights/employment-and-growth/how-advancing-womens-equality-can-add-12-trillion-to-global-growth`

Featured Articles, Impact Investing, Sustainable Business

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